Khalilah Long Email & Phone Number

Alexandria, VA, US

United States

• External Communications | Strategic Communications | Message Development
• Principal writer and editor for print and electronic communications for K-12 Advocacy department
• Manages day-to-day media relations activities and handle all media outreach
• Prepares media briefing documents for interviews and oversee press events
• Cultivates collaborative relationships with national, regional, and local media
• Aligns external communications with strategic priorities for UNCF

United States

• Corporate Communications | Strategic Consultation | Message Development
• Developed comprehensive communications strategies to enhance brand visibility and engagement.
• Wrote and edited blog articles, ensuring alignment with organizational messaging and goals.
• Crafted executive bios to highlight key leadership achievements and contributions.
• Collaborated closely with internal stakeholders to deliver effective communication solutions.
• Demonstrated ability to meet tight deadlines and deliver high-quality work in a fast-paced environment

United States

United States

• Having done extensive work in communications management, I devised and executed a comprehensive strategic communications plan to promote UNCF's K-12 education initiatives, resulting in a significant increase in media.
• Successfully re-engaged with national media partners, leading to more frequent coverage of UNCF's K12 programs and scholarships while managing company's media research, outreach, and interview requests, increasing.
• Re-focused communications efforts on key messages, leading to increased engagement from staff, students, and university presidents in promoting UNCF's initiatives.
• Created talking points, speeches, and other materials to support media relations and communications efforts related to K12, Government Affairs, Research, and Programs/ Scholarships divisions. Fostered positive.

United States

• Continuing with my marketing and communications work, I Established and deployed marketing best practices to streamline production processes and increase efficiency. Implemented inbound marketing strategies, resulting.
• Helped and assisted the CEO in effectively communicating the company's vision and values to stakeholders and inspiring positive action by writing impactful and strategic speeches crafted with precision and attention to.
• Served as a Senior Leadership Team member tasked with implementing NLN's strategic plan and priorities, contributing to the overall success. Cultivated a strong corporate image and identity with clear branding.
• Implemented innovative marketing materials that Promoted the organization, its programs, and events, resulting in more engaging and effective marketing campaigns

United States

• I was tasked with evaluating the membership program to determine its overall effectiveness as an engagement tool. I Developed and implemented communications strategies to raise visibility and improve agency's financial.
• Collaborated with Chief Development Officer and Development staff to create and report on state of agency, develop and manage development department initiatives (including multi-year individual giving programs, such a.
• Created operating policies and procedures for newly created Communications Department.
• Wrote speeches for Executive Director, and reported on the cost effectiveness of current membership program to determine its overall effectiveness as an engagement tool.
• Liaised with internal stakeholders, contributing to the development and implementation of the agency's strategic plan.

United States

• As a marketing director I, Performed a competitive analysis and identified gaps and opportunities in the marketplace, resulting in more targeted and effective marketing campaigns. Supervised a team of marketing.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with the creative team to generate marketing content and communication tools for promotional campaigns.
• Evaluated market trends and competitive landscape to understand opportunities and potential value.
• Produced marketing plans using digital strategies, print advertising and word-of-mouth tactics.

Lanham, MD

• While shifting marketing strategy to drive change, I Designed and executed marketing strategies, increasing membership growth and improvement in retention rates. Led all marketing and member relations efforts.
• Generated sales for the organization's magazine and booth exhibit space to maximize the potential increase in revenue.
• Built and promoted sponsorship opportunities, which generated a massive increase in sponsorship revenue.
• Devised and deployed a new engagement process for automating messages to the membership database.
• Championed innovative ideas and successfully led the company's rebranding efforts, resulting in a significant increase in brand visibility and recognition among the target audience, leading to a notable increase in.

Lanham, MD

• Developed and implemented comprehensive marketing plan in alignment with organization’s strategic growth plan.
• Led the organization through rebranding process and implemented brand changes.
• Conducted marketing research with members and the general public.
• Directed all marketing production.
• Utilized social media platforms and email marketing strategies to effectively promote to prospective attendees, members and prospective members.
• Identified opportunities to inject marketing initiatives by developing solutions to challenges.

Lanham, MD

• Plan and prepare advertising and promotional material to increase sales of exhibits, advertising and sponsorship opportunities.
• Inspect layouts and marketing copy and edit scripts, audio and video to adhere to specifications.
• Prepare advertising proposals, submit estimates and negotiate contracts that meet identified buyer targets.
• Worked with exposition services to secure exhibitor registrations.

Washington, D.C.

• Worked across departments to develop, implement, and analyze creative concurrent marketing promotional material including direct mail (letters, booklets, brochures) and online (email, web content, social media).
• Managed association brand guidelines ensuring marketing material was consistent and within compliance.
• Provided leadership to propel communications objectives to include cyclical and one-time events, company announcements, and new product developments and launches.
• Managed marketing vendors used for outside graphic services.
• Reviewed bids, arranged purchase orders and evaluated vendor quality.
• Ensured company branding is consistent among all outside vendors used.

Alexandria, VA

• Created and managed marketing budgets, analyzed program results, and recommended strategy changes/improvements.
• Monitored and adjusted marketing activities throughout promotional periods to increase sales.
• Worked with Director of National Accounts to ensure supplier funding allocated inter departmentally.
• Worked with in-house graphic artists on development of creative marketing materials.
• Experienced in conducting and analyzing A/B testing for email and online content.

Alexandria, VA

• Directed the creation of key marketing assets increasing membership and concentration on retaining existing members which resulted in increasing membership by 2% within allotted time-frame.
• Communicated value proposition of products, services and promotions to employees and marketing team via weekly team and quarterly all-staff meetings.
• Developed product positioning and messaging differentiating the organization’s product in the market increasing company’s brand image in specific target geographic markets.
• Evaluated effectiveness of product marketing programs via data driven research and analysis managed marketing budgets, analyzed program results, and recommended strategy changes/improvements.

Alexandria, VA

• Assisted Marketing Director in the design and implementation of all marketing efforts to existing and potential membership.
• Liaised with vendors and agencies to print, mail, and data-source marketing projects.
• Managed outside review of marketing materials--including conducting focus groups and surveys, and presenting findings to executive management and board of directors.
• Managed timelines and budgets of marketing activities.
• Purchased ad space in public newspapers, and trade publications.
• Implemented marketing programs using traditional marketing mediums (print, television, radio commercials, and billboard) as well as non-traditional marketing mediums (online newsletters, email campaigns, and web.

Alexandria, VA

• Led, planned, and coordinated implementation of all assigned event logistics including community outreach and marketing events.
• Produced collateral and direct mail.
• Assisted with planning, copy writing, and coordination of the marketing productionprocess.
• Developed and maintained activity tracking mechanism to analyze and report responses on marketing initiatives.
• Coordinated trade show, material production, and marketing copy.

Bachelors Of Business - Marketing, Markeitng

Bachelor'S Of Business Administration, Business, Management, Marketing, And Related Support Services