Lena Khalilova Email & Phone Number

Vilnius, Vilniaus, Lithuania

Vilnius, Vilniaus, Lithuania

• Built the sales team from scratch • Responsible for the continual development of the management strategy and sales team, by setting sales targets and overseeing the sales pipeline• Implementation and management of CRM, defining the KPIs, HR issues for the sales department, market research• Client management: have been delivering highly responsive key account management service, which includes integration, negotiating contracts and agreements, informational and technical support, payment analytics, etc. • Creation and implementation of devtodev pricing system from scratch• Liaison between engineers/developers and the clients• Representative of the company at international conferences and networking events

Vilnius, Lithuania

• Development and implementation of all digital marketing initiatives: mobile advertising, social networking, viral seeding, contextual advertising and all other online campaigns• Collaboration with existing key partners and development of new relationships: internet sites, mobile developers, game developers, bloggers • Media planning and buying, budgeting, pricing, sales funnel calculation• Analysis of campaign effectiveness• Pitched innovative solutions, such as in-game advertising (both mobile and on-line games) • Development of mobile applications: strategy, implementation, collaboration with ad networks, reports on KPI achievements • Research and development of new markets

• Managed key accounts (on-line games, social networks, payment systems)• Maintained long-term relationships with accounts, maximizing sales opportunities • Was responsible for the revenue and gross profit of each account, ensuring they remain profitable and in line with annual targets, exhausting all additional revenue streams opportunities• Actively involved in raising the quality of services offered to clients, always aiming the increase of the company’s bottom line • Participated in international conferences: Game Connection in December 2011, FlashGamm in May 2012, КРИ May 2012, GDC in March 2013

Innovative CRM System for trading companies• Project management for company’s CRM implementation: developed content, and user-friendly interfaces for a team of technical support specialists, implemented new features and services• Program development and implementation• Workshop preparation and client’s staff training

• Launched the company from scratch • Managed all spheres of company's activity: client acquisition and retaining, marketing, business strategy, budgeting, contract execution• Led negotiations with partners and clients

Top Management

Successfully completed the course Top-manager

Romano-Germanic Philology