Khalid Hamadeh Email & Phone Number

Toronto, On, Ca

San Francisco, Us

Head of Marketing at Enki, the AI-powered skills training platform used by 2.5M+ professionals. Focused on transforming how individuals and companies build their tech, data, productivity, and business intelligence skills. Enki combines interactive courses, real-world projects, and a personal AI tutor, with dedicated 1-on-1 mentorship from industry experts. With every step tailored to your unique learning needs, our approach leads to incredible learning outcomes, productivity gains, and professional development.

With over 5,000 students in 110+ countries, I founded and run a leading online marketing school,teaching digital marketing to entrepreneurs, marketers, and businesses, with a portfolio of online courses & consulting services: fbmarketingschool.com.- Using years of experience as a Facebook ads specialist & former Meta employee, I've developed courses that teach a repeatable & scalable framework for running effective FB Ads- Used by over 5000 students from over 110 countries to increase their ROAS and achieve their marketing goals.- Courses include principles, tactics, and systems developed from managing over $300 million in ad spend for world-class clients such as Netflix, eBay, Nestlé, P&G, and Coca-Cola, as well as dozens of smaller companies and startups.- Helped businesses of all sizes and budgets, including unicorn startups, leading course creators, new eCommerce brands, and agencies and consultants, to navigate the Facebook Ad ecosystem and make the most out of their ad spend.

I founded KH Consulting to help early-to-mid stage companies scale their growth and profitability through tailored, growth-centric digital marketing strategies. Our services include paid media advertising (Facebook/Instagram, TikTok, LinkedIn, Reddit), Google and YouTube advertising, conversion optimization, email marketing, and marketing automation solutions.Our focus is on delivering ROI and ROAS-based incrementality for startups and medium-sized businesses, and we've worked with clients across a wide range of verticals, including: eCommerce, SaaS, Entertainment, Finance & Fintech, Media & Editorial, Fashion & Retail, CPG, and more. Former and Current Clients have included: Enterprise (at Meta): Netflix, Procter & Gamble, eBay, Coca-Cola, Wish, Nestle, Kimberly-Clark, Molson, Johnson & Johnson, Reckitt Benckiser, NespressoEarly Stage Startups/Medium-Sized Businesses: Morning Brew, Athena Club, Mad Radish, DSMP Marketing, Barbell Cartel, Ellegra, Gustav Concept, GoDunzo, Autore Moda, Vintonic, Embudos, Unstoppable Entrepreneur (Kelly Roach), Islands Chocolate, Model Living, Merve Swim, Maple & Cedar, Ace Beverage GroupPro Bono, Non-Profits: YWCA, MAP, Canadian Red Cross, Big Life Foundation, Cinema Politica RyersonFormer speaking engagements include:- Keynote speaker at Social Media Day Summit (20,000 attendees) - Keynote speaker at the Marketing Collective (MarColl) 2020 Summit (4,000 attendees)- Speaker at the 2020 Teachable SWYK Conference (50,000 attendees)- Guest lecturer at Humber College School of Business- Guest lecturer at Queen's University - Smith School of Business- Speaker at Queen's University Marketing Association Conference

Ad Optimum is an ads measurement platform that conducts ROI-oriented predictive measurement and experimentation for brands, enabling them to optimize their advertising creative and increase ROI.

Managing and growing 2 of Facebook’s largest global partnerships, implementing growth and marketing strategies grounded in incrementality/ROI based measurement methodologies (MTA, Lift Experimentation, MMM, Brand Lift Experiments, Split Testing, Attribution).Managed Global Digital Native Client Partnerships (Netflix, eBay, Amazon, Uber). Exceeded sales quota for 4 straight quarters, delivering over 129% average quota attainment and +60% YOY growth.One of twenty global data POCs in Facebook’s Sales org, proficient with database query tools, data visualization, dashboard prototyping & scaling, and measurement framework implementation - including experience with SQL & Tableau.

Marketing solutions expert on CPG accounts, generating data-driven, measurable client solutions, grounded in key business outcomes that address ROI-based challenges and objectives. Led brand and acquisition strategies for campaigns, grounded in advanced measurement methodologies & ROI/lift based outcomes – focusing on creative strategy, media planning, measurement, and execution.

Toronto, Ontario, Ca

Led digital performance efforts for Rogers Wireless & Sportsnet, managing digital campaigns & performance across Facebook, Google, Snapchat, Programmatic/Display. Managed agency relationship with OMD, across a team of 5 planners and buyers.

London, England, Gb

Lead social buyer (Facebook, Twitter, Snapchat) on the Procter & Gamble digital portfolio – managing and executing social campaigns while addressing key P&G business challenges by improving processes, testing and refining methodologies, and prospecting for innovative products and tactics.

Dubai, Ae

Worked as part of the Coca-Cola Media Team (for the Middle East and North Africa region) in a role which traverses both the planning and buying disciplines – integrated across mainstream (TV, Outdoor, Print, and Media) and online media, with a focus on digital.

Halifax, Nova Scotia, Ca

Facilitated activity between the Creative department and the client-teams – meeting clients, and converting their goals into creative briefs– for accounts such as Nestlé, AOL, and Adobe.

Ottawa, Ontario, Ca

Bachelor Of Commerce (B.Com.), Marketing

Business/Commerce, General