• Spearheaded comprehensive due diligence for a high-profile acquisition, enabling informed executive decision-making.• Directed strategic restructuring in KSA to enhance profitability and operational efficiency.•Developed and implemented KPI tracking across operations, commercial activities, SaaS sales, and strategic objectives, fostering a data-driven culture.• Managed the complex liquidation process for the Pakistan entity, ensuring compliance and safeguarding interests.• Mentored emerging leaders, promoting a high-performance culture and cross-functional collaboration.• Led the adoption of innovative strategies and digital transformation initiatives to drive efficiency and competitiveness.• Identified cost-saving opportunities and optimized resource allocation, significantly improving financial performance.

• Orchestrated and oversaw a dynamic team of 90 professionals, taking ownership of P&L, key performance indicators (KPIs), and corporate objectives.• Spearheaded a remarkable transformation, improving the company's EBITDA from -8.5% to -2.5%.• Attained operational profitability, successfully covering costs related to sales, warehousing, logistics, discounts, and waivers.• Doubling the topline revenue growth within a one-year timeframe.• Impressive margin growth, surging from 3% to 5.6%.• Implemented an organizational restructuring and introduced the 4 Disciplines of Execution (4DX) framework to optimize our operations.

• Swiftly launched the city within a month.• Achieved rapid profitability within just 8 months, making it the first city to do so.• Aggressively grew the topline revenue to $2 million in a single year.• Skillfully recruited and trained a formidable team of 25 professionals.• Pioneered exclusive distribution contracts, paving the way for a strategic shift towards distribution for improved profitability.

• Played a pivotal role in the acquisition and due diligence of another company.• Successfully implemented our processes and tech stack in the market.• Diversified the company's focus by launching a new horeca segment and exploring a completely new product category.• Forged agreements with multiple packaging companies, broadening our import portfolio in Dubai to enhance options for our HORECA customers, leading to significant growth.• Achieved a remarkable feat of doubling the topline revenue within just three months following the acquisition.

• Established foundational KPIs for the company.• Formalized operations by setting up and managing various teams (Growth, Marketing, Operations, Commercial, Customer Care, and Performance).• Orchestrated the migration of Amazon QuickSight within the organization, launching new KPIs across teams and establishing a structured cadence to enhance understanding of leading and lagging KPIs.• Successfully expanded the company's presence in Karachi and Riyadh, achieving a remarkable first-year topline revenue of $5 million.

• Part of team who launched Hala from ground up to make it the biggest ride hailing player in Dubai in first 8 months• Launched partnership with telecom , hospitality , retail , and airline industry to Increase the Captain NPS by 60 points .• Working closely with Product to build a solution that best suits Expo,Malls and Airport.• Automated the entire training process by building a training application through a team of outsourced engineers in 20 days• Created an IVR to help people of with special needs book via calling.• Building up supply support product using in house team to automate the process -eliminating an overhead cost of 250k USD

• Increase the contribution of trips from Partnership from 0 to 8 % in 6 months• Built a strategic relationship with Telcom operator from ground up to increase customer engagement and drive acquisition.• Partnered with all the telecom operators in Pakistan and increase the overall base by 30 % at an acquisition cost lower than digital• Launching external partnership in the domain of loyalty, customer/supply growth and experience.

• Building and Managing Supply growth, Marketing and Demand Growth Team.• Contributing to customer experience, communication, digital and offline marketing promotion KPIs-contributed to > 30 % MOM growth• Redefined customer segment to bring more efficiencies in customer engagement campaigns - Decreased the Cost per additional trip by 0.2 $• Optimized annual growth budget of ~6M USD, increasing spend efficiency by ~20% QOQ• Bring efficiencies in supply acquisition funnel by 25 % through setting up cost efficient levers for supply growth

• Leading the Marketing operations team for Islamabad.• Launching efficient growth campaign which resulted in making Islamabad the fastest growing city in Careem Network.• Planned and Executed all the marketing activities ( BTL , ATL , Social media , Digital )• Owned the entire marketing budget for Islamabad

•Launching the first OOH campaign in Pakistan that became one of the most successful brand campaigns in Pakistan.•Tracking demand growth and building campaigns that positively impacted the growth of the city.• Worked on successful PR stunts to increase the organic outreach of the brand.