● Designed comprehensive training schedule and framework for staff and clients. ● Conducted needs assessments to identify skill gaps and knowledge; develop appropriate training programs to train team members. ● Led a cross-functional team, fostering a collaborative work environment, and achieving departmental goals. ● Facilitated training sessions, evaluated participant performance, and provided feedback to improve learning outcomes. ● Conducted market research and analyzed data to identify key trends and opportunities for growth, which informed marketing strategies. ● Coordinated events and promotions that support local charities and nonprofit organizations, reinforcing the company's commitment to the community. ●Developed and implemented corporate communication strategies to support business objectives and enhance the company’s reputation. ● Collaborated with the Sales & Marketing team to align digital campaigns with overall marketing goals. ● Coordinated events and promotions that support local charities and nonprofit organizations, reinforcing the company's commitment to the community. ● Aligned communication strategies with the company’s mission, vision, and values. ● Manage Employee recruitment, labor approvals, visa approvals and hiring processes. ● Conduct onboarding protocols and briefings.● Conduct exit interviews, employee appraisals, workflow reports and other HR related functions. ● Manage vendor relations and procurement processes. ● Manage client relations and expectations. ● Manage Office administration and policy development.

● Managed promotional events from inception to completion, ensuring that programs were delivered on time, within budget, and met client objectives. ● Developed and executed communication strategies that supported organizational objectives and engaged target audiences. ● Managed communication campaigns from inception to completion, including project planning, messaging development, content creation, and distribution. ● Collaborated with cross-functional teams to identify communication needs and opportunities and developed appropriate solutions. ● Managed and developed content for various communication channels, including social media, websites, newsletters, and email. ● Coordinated and participated in media relations activities, including drafting press releases, coordinating media interviews, and managing media inquiries. ● Provided communications support to executive leadership, including drafting speeches, presentations, and talking points. ● Events and activities planning, management and execution. ● Designed Communications and Promotions frameworks for donor funded activities. ● Developed tools to record and capture relevant data as per the indicators set by clients.

Executed donor-funded international development initiatives, encompassing capacity development workshops, exposure visits, Learning Needs Assessments, and monitoring and evaluation activities. Managed media relations, press releases, conferences, and provided editorial support for impactful communications. Handled Australia Awards - Pakistan communications, including social media, promotional materials, and website maintenance. Coordinated event management, targeted promotions, and scholar mobilization, ensuring alignment with monitoring and evaluation goals. Managed the scholarship process from application to selection reports, contributing significantly to planning and executing diverse events for the donor-funded program.

● Oversaw production of content for digital platforms including but not limited to blogs, articles, social media posts, email newsletters, website copy, and video scripts. ● Collaborated with the cross functional teams to develop content strategies aligned with overall marketing goals and target audience preferences. Stay updated with industry trends and competitor activities to inform content decisions. ● Maintained brand consistency across all content assets by adhering to brand guidelines and tone of voice. Ensured that all content aligns with brand values and messaging. ● Acted as bridge between various clients and media house to ensure client needs and requirements were satisfactorily met. ● Managed various high-profile accounts for their content creation, promotional and advertising needs.