Cfo
CurrentWorked in a variety of roles within the network achieving tangible results and growth along the way. Roles held:2023 - Present - CFO MENAT Weber Shandwick, Jack Morton, Current Global2018 - 2023 - Regional Finance Director MENAT at Weber Shandwick and Jack Morton.2013 - 2017 - Regional Finance Director at MCN - WS & LOWE MENA.2008 - 2012 - Finance Director at MCN - Group Financial Planning & Analysis2006 - 2008 - Finance Controller at MCN - Egypt & Lower Gulf2005 - 2006 - Finance Analyst at MCN2003 - 2005 - Accountant at UMAchievements include:• Directed new client induction process, including briefing operational teams on work processes, client contract and defining client reporting procedures for proper management of client work.• Established standardized planning & budgeting process across the group;• Directed with VP Finance to introduce and implement monthly reporting & analysis across the group;• Worked with WS CEO to successfully setup the WS Network – currently 6 units – across the MENA region;• Instrumental in introducing work improvements while focusing on minimising lead times and enhancing cash flow, thus reducing WIP by 85% within four months; it led to organised accounts, better cash flows, improved receivables collection and superior activity management.• Steered audit process with E&Y from initial meeting to final review and sign-offs.• Played a major role in accomplishing financial and business objectives of all brands through effective stewardship.• Effective in negotiating terms of contract, execution and remuneration with new and existing clients.
