Digital Marketing Manager
Current• Working on Digital Marketing Process & SEO – On page, Off Page, Strategy Planning for lead generation.• Strategy Planning according to GA4 data, traffic, Search Console data and user behavior for lead generation.• Hands on experiences of Lead generation with Organic SEO, Google Ads, content marketing, and all other possible lead generating resources.• Detailed Competitor analysis and then work accordingly for landing pages, content strategy, website growth and underperforming keywords.• Paid Campaigns (PPC) Creation and then Optimization and Management with lower CPC and high CTR with different bid strategies to benefit business for lead generation• Handle Google Search Console and GA4 accounts for website errors, website performance, CTR and for any server related issues and then coordination with developers to resolve them• Design and implement content marketing strategy for website growth for targeted services pages by analyzing old blogs and current blogs posting as per their performance. • Strategy planning for Website changes with co-ordination of designing and development team and guide them for all the changes need to be done.Achievements:• There were many core Google updates released which couldn’t affected website performance and ranking that much because of proper content marketing and SEO strategy.• Achieved keywords ranking in top 5 for multiple pages in a short span of time by implementing proper content strategy and SEO strategies.• Achieved website traffic from 4500 to 2 Lakhs and high-authority backlinks from 10K to 30K by considering all factors to get benefit from traffic on relevant service pages.• Increased website authority score from 28 to 45 on SEMRush• Generating revenue majorly from Google Organic methods by following best digital marketing practices