Editor in chief

Responsible for the management of the client’s digital campaigns (Google Ads, Bing Ads, 2nd tier engines, shopping feeds, vertical portals, social channels, etc.) Digital Media planning, to include keyword research Developing ad copy or creative Engine/Channel selection & budget allocation Landing page selection or guidance provided to client CPC and bid management activity Overall account strategy and maintenance, including quality control Leverage web analytics data to understand conversions and ROI, while improving campaignsMonitor advertising budget and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.Report internally to team and externally to client on performance, results and campaign challenges, along with new ideas or emerging trends.Research new advertising channels or platforms that could help improve client performance.Optimize media efforts through analysis of data and analytics intelligence.

Reduced yearly spend on SEM by 25% by establishing strategic organic search properties across the webIncreased monthly website traffic from 4,500-page visit in 2010 to 17,000 by 2013Raised time on site from 3.4 minutes to 4 minutes by redesigning landing pages, linking to and from satellite sites, and meticulously re-working e-commerce site.Managed organic & direct campaign strategies for brand management of local dealership and Honda’s national propertiesDesign lead, copy creator and for over 200 plus national and regional campaigns. Copy locations examples include Facebook, Instagram, Twitter, website and LinkedIn.

Reduced publishing time from a traditionally five-day long approval process down to two days by adopting new cross-divisional CMS practicesPioneered in-app purchases for several branded gaming platforms and raised licensed property revenue by 20% year over yearManaged the Disney vault of licensed properties and contracts of over sixty characters, fonts, copy, images and music, averaging a bonus two million in revenue for the Disney Gaming Portal yearly.

KCSN Radio▪ Donation co-ordinator, moving traditionally print and paper request to the web resulting in a 12% increase in single-donated contributions.▪ Managed and scheduled quarterly sponsorship programs and festivities with an average of $11,000 in donation revenue coming in twice a year, an increase over the $8,500 prior▪ Programming manager for on-air content and guest▪ Increased monthly listenership by 20% by expanding musical genres with an International Weekend playlist for students.