I specialize in building high-impact marketing and growth strategies for businesses on the path to expansion, whether they’re seeking to elevate their brand, capture new markets, or prepare for a successful IPO. I design custom solutions that drive results across both online and offline channels.Pre-IPO Marketing Strategy: I work with companies preparing for public offerings to craft robust marketing strategies that align consumer growth with investor interest. By leveraging strategic digital channels, storytelling, and data-backed campaigns, I position brands as strong IPO candidates, making them attractive to potential shareholders.Lead Generation Systems: I develop effective sales funnels and automated lead generation strategies to attract and convert high-quality prospects, ensuring sustained growth.Customer Engagement Optimization: By assessing and refining customer engagement practices, I help clients connect meaningfully with their audience, enhancing retention and lifetime value.Brand Awareness and Reputation Building: I guide clients in building a recognizable and positive brand presence, fostering a strong reputation both within their community and across digital channels.Bespoke Product/Service Development: I assist in creating unique product and service offerings that differentiate brands, expand revenue streams, and contribute to their pre-IPO appeal.Strategic Alliances: I help clients build impactful partnerships with non-competitive businesses, expanding their reach and visibility without high ad spend.Platforms I Leverage for Strategic Growth:I’m passionate about partnering with companies to unlock their growth potential, whether through high-ROI ad campaigns, strategic partnerships, or pre-IPO branding initiatives.

● Lead technical implementation of Moat Analytics for display, video, mobile, and OTT ads for brand and agency clients.● Partner with account management, sales, and engineering teams to review current and upcoming business strategies and opportunities.● Engage with clients on an on-going basis to strategize solutions to achieve their technical goals, while managing expectations and offering thoughtful suggestions.● Share deep product knowledge with customer and internal stakeholders, and help keep documentation updated with the latest information and changes.● Collaborate cross-functionally with product and engineering on rollout and testing of new features internally and externally.● Perform quality assurance testing of display and video creatives to debug and confirm functionality.●Deep understanding of the principles of ad serving, analytics, DSPs/DMPs, media buying, pixel implementation, retargeting, mobile and video specific strategies.● Technical customer facing or support role in adtech such as campaign management, ad operations or digital online trafficking● Experience working with third party DSP/SSPs or ad servers (Google, Sizmek, AppNexus, Innovid, Verizon Media, Flashtalking, Beeswax, The Trade Desk etc.)● Organizational, verbal, and analytical skills including explaining complex technical concepts to stakeholders.● Familiarity with HTML, JavaScript, and web traffic analysis tools including Chrome Developer Tools for tagging QA and troubleshooting● Exemplary attention to detail and ability to work closely with others as part of a team.

Play a key role within the digital advertising operations team in ensuring that Discovery’s commercial consumer assets feature a best in class portfolio of ad formats and are supported by efficient back end systems that provide local businesses with the flexibility they need to deliver to market specifications.Key Responsibilities:• Lead internal consultant for developing portfolio of industry standard advertising products and ensuring the interoperability of diverse commercial and content systems and tools (ad servers, SSPs, content management systems, financial tools and reporting).• Represent and advocate sales priorities with digital media technical and development teams as required to address queries, test deployments of ad tags/new formats and support any new advertising related developments.• Primary technical representative for ad sales within the project delivery teams for newconsumer offerings.• Advise and define the ad operations workflow process for digital sales activity across the DNI footprint. Developing, communicating and implementing practices in order to improve the efficiency, performance and standard of the department.• Manage communication with third party advertising technology vendors. Participate to the programmatic offer development.• Advise in a variety of operational and systems situations, such as: network design and configuration, troubleshooting trafficking issues and assisting peers and staff with technical matters.• Lead QA and development contact for all new websites, ad formats and third party integrations.• Maintain technical specifications documentation to facilitate the third party development of advertising creative.

• Customer-focused, handling day-to-day customer support and technical integration activity. • Speak to technical and non-technical audiences with ease. • Providing publisher assistance in online/ctv/mobile technical integrations. • Developing and maintaining workflow, communication and customer interface processes and procedures. • Support internal and external clients with ad serving configuration, campaign delivery issuesUtilize debugging skills on online, mobile, CTV to solve client issues• Work closely with Business Development and Engineering teams to align expectations and drive YuMe’s Platform integrations• Develop strong cross-functional relationships to further advocate best interests of YuMe and customers.• Scale partnerships from a technical standpoint• Log and monitor the support given by the technical support team across given periods• Expert in video and all of YuMe’s proprietary systems

• Responsible for day to day management of RTB campaigns for a range of clients, working towards pre-defined goals and optimising against the performance of these goals • Managing a team • Defining requirements, tracking implementation and ad server integration pre-campaign• Overseeing/Setting up client campaigns within 3rd party ad-server (Mediaplex)• Overseeing/Setting up client campaigns within RTB platform (Turn + Rocketfuel)• Researching, creating and monitoring scalable and effective display campaigns from scratch• Overseeing/Setting up testing matrices around creative/bid levels/frequency capping etc.• Margin and budget management• Generate and analyse advanced daily/weekly/monthly reports and highlight insights• Troubleshooting of tracking and set-up issues within RTB console and ad-server. • Creating insights and analysis for accounts team to present back to client • Overseeing/Running external (3rd party) supplier campaigns and making optimisation suggestions. • Keeping Operations Director informed of developments • Reporting back to Account Director on performance of campaigns in Excel and keeping them abreast of changes and optimisations made on those campaigns.• Learning best practices and the correct actions to take in any given situation.

• Responsible for executing on all operational efforts relating to traffic management of advertising campaigns.• Implement Internet advertising campaigns, secure creative, monitor campaigns, resolve campaign discrepancies.• Verify technical specifications, QA, service and troubleshoot complex ad creative that involves elements such as rich media and video.• Schedule the delivery of online advertising campaigns via DoubleClick, OpenX, Rubicon, App Nexus, Microsoft and RightMedia exchange.• Prepare campaign performance reports and post-campaign analysis for the advertisers on a weekly/monthly basis.• Continually monitor campaigns to ensure that they are properly delivered.• Provide billing data for the accounting department.• Provide active support to account managers and sales executives in all issues related to the delivery and performance of their campaigns.• Provide continued communication to alert on campaign performance levels.• Primary liaison between ad operations and assigned sales support personnel.• Provide end of month reporting to Finance for billing/invoicing.• Escalation contact for investigating and resolving reporting discrepancies and campaign issues.

Display Trafficking within DART and RightMedia exchange, for this job I would:• Provide operational product information to Account Managers and clients. • Help clients and Account Managers with new or existing campaigns for RTB (Real Time Bidding), DART, OpenX, Rubicon and RightMedia exchanges.• Traffic, test & management of creative assets. • Ensuring QA support for display advertising. • Outlining ad tracking requirements & deliverables.• Work closely with Account Managers to highlight key issues and provide strategic insight. • Work with the team to identify opportunities for increasing margins on display campaigns.Required Skill Set: knowledge of RTB, DART & RightMedia exchange, HTML.

Primary focus is triaging and troubleshooting IT infrastructure and systems related issues and owning issues affecting Clients through to both resolution and post-mortem process discovery. This involves routing bugs or IT issues in projects/products to the appropriate groups while maintaining close contact with those individuals involved. This involves constant feedback and communication back to the requesting party can be completed in accordance with the service commitments we’ve made to our clients. Performs triage and Resolution of non-bug questions/problems using available technology and personnel resources - then reports resolutions back to the client services representative requesting the help. Responsibilities include…• Provide daily support for client service team and act as a primary point of escalation for IT infrastructure/systems related questions and problems• Communications link between IT, Software and Client Services• Provide Operational expertise around assigned products/projects and insure that they can be effectively supported• Proactively build tools and drive processes and procedures to provide efficiencies to the product support group, client services, and the organization as a whole• On-Call responsibilities

• Work with cross-functional teams including Engineering and Product to resolve bugs and product catalogue issues.• Define technical requirements, test, and play a role in the internal implementation of new technologies and tool.• Provide feedback, analysis and optimisation plans on merchant accounts to grow their campaign on Shopping.com.• Integration of new accounts into the Shopping.com engine and maintenance of existing merchant accounts within Shopping.com guidelines.• Gather, analyse, and report on key revenue driving metrics used to measure the success of the team.• Monitoring of merchant's SKU status and feed / Web site processing results.

• Locate problems customers are facing and help address those issues to find a solution.• Supporting customer’s on via phone and email. • Advising customer’s to help them resolve buyer disputes. • Escalating various problems and issues about certain transactions to the right department.• Locating any bugs within the PayPal system.