• Work closely with the Design & Development team, building 2 core Products for VnExpress (Streaming platform & eCommerce), driving 600 million of revenue in 2022 using the customer-centric model and data-driven mindset.• Building Automation Marketing tools, helping marketing teams filter customer groups to follow each requirement to target the right customer and leveling up the return rate from 32% -> 68%.• Lead the development of several Products, from identifying system… Show more • Work closely with the Design & Development team, building 2 core Products for VnExpress (Streaming platform & eCommerce), driving 600 million of revenue in 2022 using the customer-centric model and data-driven mindset.• Building Automation Marketing tools, helping marketing teams filter customer groups to follow each requirement to target the right customer and leveling up the return rate from 32% -> 68%.• Lead the development of several Products, from identifying system requirements, user requirements and partner dependences to workload balancing, software implementation, engineering, testing, and configuring metrics, alarms, monitors & dashboards.• Metric measure & spec writing for product features, leading the sprint of 2 developers & 1 designer.• Proposal new ideas & features to the Board team (Read to earn, short video for news), do deep-down market research to find the demand & user interviews, user survey to find insights and pain points and deliver the solutions.• Automate & optimized business logic for the marketing campaign, including A/B testing, Auto-targeting, and Multivariate testing. Show less

• Building Loyalty program to apply for the mobile app & add-in feature on Facebook & Zalo, helping S&M merchants take care of loyal customers, deployed more than 50+ mobile apps in App Store & CH Play.• Research and collect requirements from multiple merchants, develop key features for 5 main industries (Retail, F&B, Fitness, Hospitality & Spa) like booking, employee app, marketing tools, and gamification.• Completely automated the marketing platforms’, by helping merchants, create… Show more • Building Loyalty program to apply for the mobile app & add-in feature on Facebook & Zalo, helping S&M merchants take care of loyal customers, deployed more than 50+ mobile apps in App Store & CH Play.• Research and collect requirements from multiple merchants, develop key features for 5 main industries (Retail, F&B, Fitness, Hospitality & Spa) like booking, employee app, marketing tools, and gamification.• Completely automated the marketing platforms’, by helping merchants, create customer groups, create discount codes & sending notifications to target customers within 3 steps. • Measure user satisfaction by doing the survey and interviewing both merchant and app users. Maximize User Experience and help merchant increase orders by loyalty customers by 80%.• Reported directly to the CEO, Lead the development team to create beautiful and useful Loyalty Platform that provides rich visual summary of orders and user behavior. Used by the BOD team in the decision-making process. Show less