• Develop media strategy and digital transformation for Xiaomi Vietnam.• Budget planning for brand BTL, ATL activities to ensure on ROI and optimizing efficient cost for media campaigns.• Develop and set up data platform and brand’s website for tracking and drive customers towards sale channels, enhancing customer experience.• Develop media performance review dashboard in order to enhance brand spending and data tracking on a daily basis.• Leads 3 media agencies and other… Show more • Develop media strategy and digital transformation for Xiaomi Vietnam.• Budget planning for brand BTL, ATL activities to ensure on ROI and optimizing efficient cost for media campaigns.• Develop and set up data platform and brand’s website for tracking and drive customers towards sale channels, enhancing customer experience.• Develop media performance review dashboard in order to enhance brand spending and data tracking on a daily basis.• Leads 3 media agencies and other vendor partners to utilize multiple channels to assess against goals (ROI and KPIs).• Deployment full data driven campaign from audience segmentation to target/retargeting to achieve final outcomes (brand lift, brand awareness, conversion).• Management overall campaign operation (planning, execution, tracking, performance).• Develop e-commerce strategy and planning to enhance traffic to e-commerce platform and optimize media strategy to support e-commerce partners (Shopee, Lazada, Tiki, TikTok Shop).• Top 1 best selling smartphone brand for Lazada Birthday 2019-2021.• Top 1 best smartphone brand for Lazada Brand Award.• Landmark 81 light mapping for Xiaomi 12 Series (lift brand awareness up 5%). Show less

• Strategy planning and managing Social campaigns, optimize budget and performance to meet Social KPI and Sales strategy.• Managing all social platforms including: Facebook, Instagram, Youtube, Website, Zalo, TikTok with daily post and media investment.• Budget planning and allocation for social media campaign and marketing• Collaborating with agencies and other vendor partners to utilize multiple channels to assess against goals (ROI and KPIs).• Collaborating with… Show more • Strategy planning and managing Social campaigns, optimize budget and performance to meet Social KPI and Sales strategy.• Managing all social platforms including: Facebook, Instagram, Youtube, Website, Zalo, TikTok with daily post and media investment.• Budget planning and allocation for social media campaign and marketing• Collaborating with agencies and other vendor partners to utilize multiple channels to assess against goals (ROI and KPIs).• Collaborating with partners for sales driven campaign on social media platforms. • Responsible for all content production for Social platforms• Participating and organizing in new product launching event planning, includes KOLs management, livestream and social media planning.• Content production and creative for Xiaomi Vietnam’s Facebook, Instagram, YouTube, TikTok, Zalo. • Communicate and supporting Xiaomi Global’s campaign ideas and social management.• Collaborating with retailers partner for Co-MKT process and OOH, media buying activities. • Media buying strategy planning and agency management for all media channel (OOH, digital, ADX, TVC, OTT,...)• Social data analytics and trend predictionSuccessful campaign: Redmi Note 9 Series, Redmi Note 10 Series, Mi 11 Series, Mi 10T Pro, Redmi 9 Series, POCO M Series, POCO X Series, POCO F Series.Ecommerce: Top 1 LZD birthday in Mobile Cate 2021, Top 1 Shopee 11.11 Robot vacuum Cate 2021, Top 1 11.11 Shopee/LZD Mobile Cate 2020 & 2019. Show less

Catch trends, create content best suits for users, and collect news for various categories.Maintain homepage content to ensure it is all up to date and accurate.Manage Facebook page.Insure the credibility of news and understand users’ insight to choose high quality articles as lead content for marketing & promoting.Verify content and information for overall evaluation.Work with designers to produce content in the forms of poster, articles, videos for specific events &… Show more Catch trends, create content best suits for users, and collect news for various categories.Maintain homepage content to ensure it is all up to date and accurate.Manage Facebook page.Insure the credibility of news and understand users’ insight to choose high quality articles as lead content for marketing & promoting.Verify content and information for overall evaluation.Work with designers to produce content in the forms of poster, articles, videos for specific events & purposes.Organize, modify and update existing content.Analyze data, evaluate content quality. Show less

Content creatorGenerate content for entertainment, movie, drama and news.

Develop content planning & content development across digital touchpoints for different groups of audienceLead and manage the fan pagesDevelop monthly content direction & content planWork with in-house designers to develop creatives for each postWork with media agency to track, optimize page performance & campaign performanceResearch, understand and respond to industry trends, audience segments and their behaviour and motivations to come up with creative ideas, initiatives… Show more Develop content planning & content development across digital touchpoints for different groups of audienceLead and manage the fan pagesDevelop monthly content direction & content planWork with in-house designers to develop creatives for each postWork with media agency to track, optimize page performance & campaign performanceResearch, understand and respond to industry trends, audience segments and their behaviour and motivations to come up with creative ideas, initiatives for social media platform.Manage the distribution of content through online channels and traditional platforms that Marketing owns; making sure contents across touchpoints aligned with key communication messages & content guideline.Work & supervise part-time content contributors in content execution for different online channelsDevelop script/content for brand campaigns following the brief given (eg: video scripts, landing page content, banner content, invitation…) Show less