Khanh Phan Email & Phone Number

• Design for all channel of DT, B2B channel from portfolio to demand creation plan & execution strategy.
• Define & deploy key source of growth by channel, by region via more store, better store, better service strategies.
• Build Unilever product image and penetration, market share in store through display program.
• Revamp all visibility programs more competitive and simpler in implementation as Perfect store 2.0 program.
• With IT department to re-design customer loyalty program as a digital program in context 4.0.
• Continue co-create and own B2B channel features and enhancements on platform “design for B2B channel”

Ho Chi Minh City, Vietnam

• Design and lead total B2B channel (include Horeca, Service, At-work) as a key growth channel to take incremental turnover for company.
• Develop and drive B2B channel strategy in collaborations with cross function as Sales operation, Marketing, Finance, R&D, Supply chain, …
• Work with customer insight department and brands team to design exclusive portfolio for B2B channel.
• Do trade marketing, do sales approach as promotion, activities program & loyalty program by sub-channel of B2B channel.
• Set up and build B2B distribution system in nationwide (distributor, sales team, KPI & incentive …)
• Lead and train sales team to deploy & execute the sales strategy and achieve target plan.

Vietnam

Build and manage fundamental business projects:1. Perfect store project (In store visibility)2. Spiderweb (big customers) distribution management project3. Market activation project 4. Sales advisor management

Vietnam

• Deploy & manage all key programs (promotions, policies, …) from company to distributors
• Survey & set up the beat-plan and beat-map at assigned market.
• Manage sales team and merchandiser team to execute & develop market.
• Recruit & set up distributor fundamental system (finance, office, employee, warehouse, and transportation…)
• Drive & partner with distributors to deliver strategy & KPI target of the company.

Vietnam

• Management Trainee – Trade Department, Sales Department*** Position: Trade Executive
• Deploy & manage visibility program
• Manage & review trade program of general trade channel.
• Manage promotion gift, POSM at distributor site*** Position: Territory Sales Manager
• In charge for “Route to market project” in Vietnam
• Survey & design route to market approaching with optimal operation cost & beat-plan for sales team.