Khanh Phan Email & Phone Number

Ho Chi Minh City, Vietnam

• Design for all channel of DT, B2B channel from portfolio to demand creation plan & execution strategy.• Define & deploy key source of growth by channel, by region via more store, better store, better service strategies.• Build Unilever product image and penetration, market share in store through display program.• Revamp all visibility programs more competitive and simpler in implementation as Perfect store 2.0 program.• With IT department to re-design customer loyalty program as a digital program in context 4.0.• Continue co-create and own B2B channel features and enhancements on platform “design for B2B channel”• In charge to deploy and manage sustainable growth project from distribution site.

Ho Chi Minh City, Vietnam

• Design and lead total B2B channel (include Horeca, Service, At-work) as a key growth channel to take incremental turnover for company.• Develop and drive B2B channel strategy in collaborations with cross function as Sales operation, Marketing, Finance, R&D, Supply chain, …• Work with customer insight department and brands team to design exclusive portfolio for B2B channel.• Do trade marketing, do sales approach as promotion, activities program & loyalty program by sub-channel of B2B channel. • Set up and build B2B distribution system in nationwide (distributor, sales team, KPI & incentive …)• Lead and train sales team to deploy & execute the sales strategy and achieve target plan.• Directly approach and work with key & strategy customers.

Vietnam

Build and manage fundamental business projects:1. Perfect store project (In store visibility)2. Spiderweb (big customers) distribution management project3. Market activation project 4. Sales advisor management

Vietnam

• Deploy & manage all key programs (promotions, policies, …) from company to distributors• Survey & set up the beat-plan and beat-map at assigned market.• Manage sales team and merchandiser team to execute & develop market.• Recruit & set up distributor fundamental system (finance, office, employee, warehouse, and transportation…)• Drive & partner with distributors to deliver strategy & KPI target of the company.

Vietnam

Management Trainee – Trade Department, Sales Department*** Position: Trade Executive• Deploy & manage visibility program• Manage & review trade program of general trade channel.• Manage promotion gift, POSM at distributor site*** Position: Territory Sales Manager• In charge for “Route to market project” in Vietnam• Survey & design route to market approaching with optimal operation cost & beat-plan for sales team.• Recruit & set up, build new distributors• Train & lead sales team to execute, drive sales, target deliver as company strategy.• Directly manage all key account customers at assigned territory.