Started as a pharmacists, I had chances to work for both ETC and OTC products. With my current consumer health company, I have been learning further about consumers which fascinates me even more. Therefore, I gain experience of marketing towards end-consumers, pharmacists and HCPs. I also learn about portfolio management and market analysis to bring more potential products to the market. I am lucky to gain perspective in how to implement marketing activities in both consumer health and pharmaceutical industry. Specialties: Marketing Strategy, Responsible Marketing, Brand Marketing, Portfolio Management