Vu Thi Khanh Ha (Hélène) Email & Phone Number

Paris, FR

Hanoi Capital Region

• Work for brands in the service and fashion industries: COCKSTOCK, HANOI RIOT
• Developed the IMC plans for both online and offline channels to increase sales growths and brand engagement.
• Managed the budget effectively according to the strategic goals of brands and marketing plan.
• Planned and monitored content across the brand's online channels: Facebook, Instagram, Website, Zalo OA and Threads.- Maintained monthly engagement for COCKSTOCK on Facebook page (~1200000 impressions) and Instagram.
• Planned and executed of offline events, promotional campaigns and product launches to drive customer engagement, sales.- Successfully organized activities at booth during the NEU Youth Festival as COCKSTOCK's diamond.
• Developed content and worked with design team to implement Visual Merchandising at the brand's store.

Hanoi, Hanoi, Vietnam

• Managed and maintained the digital accounts of Salmon Agency (Facebook, Instagram, and LinkedIn) including content creation, scheduling and performance tracking to increase brand awareness and foster client.
• Responsible for creating Salmon’s website in order to promote our projects, our services, collect clients information and facilitate recruitment process.

Hanoi Capital Region

• Engaged in research (competitor, insight, trend, etc) and compiled a database to support the development of digital channels for Salmon agency.
• Explored ideas and support developing insightful brand content for online platforms and campaigns of Salmon’s clients.

Hanoi, Hanoi, Vietnam

• Developed monthly communication plan for the Facebook Fanpage of French Department
• Created content and designs for posts on Facebook page of Department promoting Colleurs Culturelles 2022 event, which attracted nearly 2000 attendees including French language students, representatives from French.

Ho Chi Minh City, Ho Chi Minh City, Vietnam

• Worked under guideline of leader and contributed ideas to the content plan for Memori's LinkedIn page and Blog site.
• Implemented content and materials for articles for Memori on the topic of Work optimization.

Hanoi, Hanoi, Vietnam

• Search for content to develop article plans
• Directly create content under the direction of superiors for the Online Game Who Wants to Be a Millionaire developed by Yotel Corp

Licence 3 - Économie Gestion, Marketing

Bachelor'S Degree, French Language And Literature, 3.7/4.0

- Recognized as an Outstanding Young Face at the institutional level in 2022 by the University of Languages and International studies.