Khanh Kieu Email and Phone Number

I Responsible for digital marketing campaign planning and execution for Asia Pacific business I Lead for SAP marketing automation tool roll-out in APACI Manage multi-channel campaigns (i.e. from web creation to email marketing, social media advertising) across business segments. I Drive data-driven marketing, build dashboard and KPIs for management

Plan, coordinate and execute regional marketing programs to engage with mobile network operators, regulators, infrastructure vendors and service providers in Asia Pacific for R&S Mobile Network Testing business segment.

• Create go-to-market plan and STP (Segmenting Targeting and Positioning) for the company’s financial software product line ups.• Perform market analysis and competitor analysis for the Treasury space, completed 80% Singapore heat map.• Create a CRM database of 635 contacts for 120 banks in Singapore and connected with 55 banks.• Coordinate for Marketing events (Hubbis and ABF event), engage with prospects and assist in the successful completion of the events.

• Manage relations with alumni students, update on upcoming events, resulting in turnout rate of 100-200 registrants per event.• Maintain the database system for alumni, with 100% completion.• Proactively address alumni’s queries and act upon them quickly. • Manning event’s registration booth and ensure successful events’ execution.

• Consult an accounting firm on marketing strategies to acquire and build long-term relationships with B2B clients.• Conduct primary market research including interviews and online survey to provide the client with updated insights and statistics.• Formulate new corporate strategy which is approved and implemented by the firm.

- Assisted the marketing director with promotion plans and researched on new advertising channels for the company.- Carried out quality control like product testing and location inspection before the launch of new brand logo and brand interior design- Liaised with foreign partners/ media regarding publication request, award invitation, partnership offer and followed up on results.- Obtain and organize publicity documents using Excel to keep track of the paper work and prepare for… Show more - Assisted the marketing director with promotion plans and researched on new advertising channels for the company.- Carried out quality control like product testing and location inspection before the launch of new brand logo and brand interior design- Liaised with foreign partners/ media regarding publication request, award invitation, partnership offer and followed up on results.- Obtain and organize publicity documents using Excel to keep track of the paper work and prepare for ISO annual report Show less