Long Vo

Long Vo Email and Phone Number

Audience Development and Product Growth @ Twitch
san francisco, california, united states
Long Vo's Location
Los Angeles, California, United States, United States
Long Vo's Contact Details

Long Vo personal email

n/a
About Long Vo

In Los Angeles, Long Vo has become a pivotal figure in the digital content and growth landscape. However, his journey began humbly, co-founding SoundLogik.com, an electronic music publication. Throughout his career, Long has consistently expanded his skills, contributing to renowned publications like DJ Magazine and Elektro Magazine.Seeing the need for more strategic growth, Long joined Ripple Entertainment, leading a team to achieve over 1 million subscribers and managing a seven-figure marketing budget. This success propelled him to Twitch, where he now serves as Senior Creator Growth Strategist. Here, Long excels in content analytics and creator insights, optimizing strategies for audience growth and retention.Today, Long focuses on empowering creators with the tools and insights needed to succeed in a competitive digital landscape, leveraging his extensive experience to drive impactful growth and development.Audience Development, Creator Insights, Content Analytics, Creator and Platform Programs, Branding, Marketing, Copywriting, Project Management, Social Media, Trend-spotting.

Long Vo's Current Company Details
Twitch

Twitch

View
Audience Development and Product Growth
san francisco, california, united states
Website:
twitch.tv
Employees:
10015
Long Vo Work Experience Details
  • Twitch
    Senior Creator Growth Strategist
    Twitch Aug 2023 - Present
    Los Angeles Metropolitan Area
    I spearheaded initiatives in content analytics and creator insights, bringing a wealth of expertise in trend identification, strategic partner growth recommendations, audience development, competitive research, and creator acquisition. As the Senior Creator Growth and Audience Development Strategist I excel at: 1) Content analytics, trend identification, and competitive research2) Providing strategic partner growth recommendations and facilitating creator acquisition3) Leveraging data-driven insights to optimize content strategies- Led the refinement of programming strategies for content portfolios, optimizing content investments for maximum impact on audience growth and retention.- Collaborated cross-functionally with Content and Partnerships teams to establish key goals and accountable metrics for content investments.- Analyzed market trends and conducted business cases to explore new categories, genres, and content types for audience expansion. across global market segments.- Identified 300+ high potential creator for acquisition, onboarding and development.
  • Twitch
    Audience Development Strategist
    Twitch Oct 2019 - Present
    Audience Development, Creator Strategy and Analytics
  • Tyt Network
    Director, Growth Marketing And Analytics
    Tyt Network Mar 2018 - Oct 2019
    Greater Los Angeles Area
    Lead Insights and Analytics practice network-wide (over 40 owned and partner channels across Facebook and Youtube.)Present bi-weekly and monthly business insights and platform analysis/learnings to executive team.
  • Ripple Entertainment
    Senior Director, Audience Development
    Ripple Entertainment Dec 2017 - Mar 2018
    Greater Los Angeles Area
    •Lead audience development team to optimize digital, performance-based marketing, user acquisitions and revenue-driven analytics.•Grew Ripple's digital properties to +1M subscribers from inception while maintaining an average cost per acquisition of less than $1.00. •Allocate seven figure marketing budget across three verticals•Explore new revenue and syndication opportunities on emerging domestic and international platforms through turnkey partnerships. Youtube: SNARLED• Increased yearly watch time by 1000%• Grew channel subscribers by 500% from 2016 to 2017• Optimized and published O&O content on four three different platforms outside of YouTube
  • Ripple Entertainment
    Director Of Audience Development
    Ripple Entertainment Dec 2016 - Dec 2017
    Greater Los Angeles Area
    •Lead brand and audience grow across Ripple channels and platforms to over 1M followers• Oversee Youtube channel management, optimization, analytics, and audience development across all Ripple Entertainment properties •Identify and initiate channel collaborations, talent on-boarding and cross-promotions•Develop and implement channel content/series and launch strategy of 3 YouTube brands•Present weekly reports on marketing spend, platform analysis, competitive analysis and creative feedback using viewership and platform audience engagement and KPIs
  • Ripple Entertainment
    Distribution And Channel Manager
    Ripple Entertainment Jun 2016 - Dec 2016
    Greater Los Angeles Area
    •Package digital video content for distribution •Upload video content to YouTube•Manage audience engagement•Create iterative workflows that test and evaluate performance of varioustactics (i.e. multivariate testing)•Collect and present key video success metrics (KPIs)•Oversee and track hand­offs of video content from internal production topublishing and distribution•Manage digital marketing campaigns (AdWords for Video)
  • Zinna Media Group
    Social Media Manager
    Zinna Media Group Jan 2016 - Jun 2016
    Greater Los Angeles Area
    •Launch network and program social media platforms (FB, YT, TW, IG, Snapchat). •Develop and redesign network branding, messaging, content calendar•Liaison between the ZTR and its celebrity relationships.•Manage digital assets and project manage content team. •Pitch and developing creative campaigns and content calendars from ideation through execution. •Identify music, lifestyle and cultural trends across various leading and emerging digital platforms to implement in program and network social media.•Lead creative direction of brand development. •Project manage content team comprised of graphic designer, editors and social media coordinators. •Track social media analytic and create weekly performance reports.
  • Ryot
    Social Media Editor
    Ryot Oct 2015 - Dec 2015
    Greater Los Angeles Area
    The first news site to bridges citizen journalism and cutting-edge virtual reality technology. • Grew social media interactions by 650%, reach by 180% and overall follows by 10%. • Oversee social media presence and strategy across FB, IG, TW, G+ and YT. • Optimize posts to maximize reach using KPI’s (headline, messaging, imagery, tags).• Collaborate with editorial, film and app dev. teams to execute marketing campaigns.
  • Ameba Marketing
    Content Director
    Ameba Marketing Apr 2014 - Sep 2015
    San Diego
    Develop innovative branding strategies and marketing campaigns. Manage project workflow and team communication.Conduct project research and delegate team tasks. Create marketing collateral, press releases, newsletters, blog posts, marketing materials, website copy, social media posts and product packaging.Lead, write and edit content direction.Implement social media campaigns.
  • Elektro Magazine
    Writer
    Elektro Magazine Apr 2013 - Jul 2015
    Los Angeles
    Coordinate and write editorial features for digital publication.Cultivate readership by creating unique content on emerging and established artists.Generate editorial pitches, marketing campaigns, and branding strategies. Develop media relations and cross-promotional brand partnerships (Hashtag Management, Jukelife PR, Magnum PR, Capital Records, Urban Ears, etc.).http://elektrodaily.com/author/lvo1/
  • Dj Magazine
    Writer
    Dj Magazine Aug 2013 - Aug 2014
    Global
    Bring the best in underground electronic dance music to mainstream consciousnessesWrote long-form editorial features for both online and printed outlets. Broadened editorial scope with original content on emerging artists and culture. Contributed online blog posts and features pertaining to dance music and culture.Cultivated media relations with budding artists and relevant brands.
  • Soundlogik
    Co-Founder | Editor
    Soundlogik Oct 2010 - Dec 2013
    Greater San Diego Area
    Co-founded SoundLogik.com, an electronic music publication dedicated to posting relevant music, news and events within the electronic music industry. As acting editor I wrote articles, conducted artist interviews, promoted SoundLogik events, cultivated new writers, publicized and marketed the brand.
  • Niteguide Media
    Writer | Assistant Editor
    Niteguide Media Dec 2012 - Jul 2013
    Costa Mesa, Ca
    Wrote cover stories, artist profiles, event reviews, and advertising campaigns. Edited editorials and magazine layouts.Acquired and maintained public relations.
  • Bizx, Llc
    Business Analyst
    Bizx, Llc Jun 2012 - Nov 2012
    Greater San Diego Area
  • Morgan Stanley
    Financial Advising Intern
    Morgan Stanley May 2011 - Jan 2012
    Brea, Ca

Long Vo Skills

Social Media Marketing Creative Strategy Digital Media Social Media Experimental Marketing Digital Strategy Copywriting Project Management Editing Blogging Editorial Marketing Strategy Market Research Customer Service Adobe Creative Suite Email Marketing Business Analysis Data Analysis Market Analysis Wordpress Microsoft Excel Branding Online Advertising Content Strategy Photoshop Microsoft Office Creative Direction Leadership Social Networking Facebook Marketing Event Planning Writing Video Production Digital Marketing Tubular Intellegance Google Adwords Google Analytics Google Data Studio Brand Development Media Relations Music Entertainment Microsoft Word Advertising Management Strategy Online Marketing Microsoft Powerpoint Public Speaking Public Relations

Long Vo Education Details

Frequently Asked Questions about Long Vo

What company does Long Vo work for?

Long Vo works for Twitch

What is Long Vo's role at the current company?

Long Vo's current role is Audience Development and Product Growth.

What is Long Vo's email address?

Long Vo's email address is lo****@****itch.tv

What is Long Vo's direct phone number?

Long Vo's direct phone number is +185866*****

What schools did Long Vo attend?

Long Vo attended General Assembly, University Of California, Irvine.

What are some of Long Vo's interests?

Long Vo has interest in Guitar, Blogging, Traveling, Surfing, Music Production, Visual And Graphic Art, Creative Writing, History.

What skills is Long Vo known for?

Long Vo has skills like Social Media Marketing, Creative Strategy, Digital Media, Social Media, Experimental Marketing, Digital Strategy, Copywriting, Project Management, Editing, Blogging, Editorial, Marketing Strategy.

Who are Long Vo's colleagues?

Long Vo's colleagues are Esin Yazıcıoğlu, Gonçalo Soares, Devin Mogg, Deadon Productions, Tayla Robichaud, Travis Heath, Derick Massey.

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