As a Talent Growth Manager and Effectiveness Operations Director at an advertising creative agency, I lead the development and implementation of talent development initiatives. My responsibilities include planning, assessing, and executing comprehensive training programs, as well as spearheading talent assessment and succession planning processes. Additionally, I optimize daily operations by managing internal/external resources and working processes among stakeholders to enhance overall efficiency.

Co-working with clients on business and brand strategy as well as overseeing the strategies during the stage of projects deployment• Consult the best solutions and plans to help Impact Teams win businesses from key clients.• Oversee the strategy management of a wide range of integrated marketing programs across multiple media• Lead and drive the team to provide excellent client services by managing the delivery of client's strategy• Deliver or exceed the client’s business target whilst delivering or exceeding company's income target• Develop sound relationships with all other functions of the agency to achieve the agency’s objectives

Playing a role as a business leader and being responsible on business outcomes• Achieve sales target and ensure profitability of Salon and Boutique upon strategies set by the management.• Brand knowledge and maintain image of TWG Tea.• Enforce Salon & Boutique Operating procedure through daily operation.• Staff management to ensure all staffs adhere to the company’s HR policy and standards.• Scheduling and proper deployment of staff• Ensure product consistency and quality by controlling the quality of ingredients used in its food production upon cooking recipes and tea brewing methods.• Maintain safety and security of the Salon and Boutique • Ensure stock sufficiency for operations by checking stock frequently and regularly • Ordering of stocks regularly to management• Crisis management such as break-in, accidents and cash discrepancy at cahiers• Handling complaints promptly and professionally • Visual Merchandising according to brand guideline regularly to ensure all display are clean, attractive and in good condition• Manage staff pilferage

Serve as the key point of contact for clients, manage Account Teams as well as overseeing the related project teams.• Provide best creative/concept and planning to help Account Teams win businesses from key clients.• Be responsible for the overall business target of the whole Account Teams in front of the Board of Directors; lead Teams to generate revenue and track responsibility of the assigned client base.• Oversee the management of a wide range of integrated direct marketing programs across multiple media• Lead and drive the team to provide excellent client services by managing the delivery of the account strategy as well as demonstrate excellent financial management skills ensuring profitability for accounts• Deliver or exceed the client’s business target whilst delivering or exceeding company's income target• Develop sound relationships with all other functions of the agency to achieve the agency’s objectives

Primary responsibility (90%) is campaign planning in terms of IMC/ BTL/ PR approach, researching, and coordinating with design team, account team and the other operation teams to solidify the idea & deployment of the plan; measured by the sophisticated level of planning, the number and the scale of winning proposals and the consistencies & feasibility from the plan to execution;Secondary is working as an account leader in some given projects: working with clients and internal departments in project planning & management; measured by project output quality, cost efficiency and client’s satisfactionHighlight Clients: o Unilever o Masan o Mead Johnson o Vinamilk o Orion o British American Tobacco

Project Leader on Below-the-line projects o Getting brief from clients o Creating development team, researching, brainstorming and writing proposals o Presenting proposal to clients o Supervising Operation team to execute the projects o Managing project timeline and cost o Reporting to clientsCoaching staffsManaging client relationshipHighlight Clients: o Qualcomm o Vinamilk o Tetra Pak o Pernor Ricard o Coca-Cola o Calofic o Nestle

Project Leader on Below-the-line projects o Getting brief from clients o Creating development team, researching, brainstorming and writing proposals o Presenting proposal to clients o Supervising Operation team to execute the projects o Managing project timeline and cost o Reporting to clients Managing client relationshipHighlight Clients: o Unilever o Beiersdorf o Friesland Campina o Kimberly Clarrk o Sanofi Aventis o Lotte Xylitol o Imperial Tobacco

Project Leader on Below-the-line projects o Getting brief from clients o Creating development team, researching, brainstorming and writing proposals o Presenting proposal to clients o Supervising Operation team to execute the projects o Managing project timeline and cost o Reporting to clientsManaging client relationshipHighlight Clients:o Mega Lifescienceso BV Pharmao Que Huong – Libertyo Toyota Motor Vietnam