Khanh Phan Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

Ho Chi Minh

Ho Chi Minh City

Esko Graphics is a no.1 packaging and brand management solution provider in the world with software, hardware and solutions. I am working for Esko as an individual and independent employee in Vietnam. My major duty is take responsibility of sales and development for Esko business in Vietnam. It’s quite interesting for me to build up a business for a market which is not really new, but it’s very potential country with population 90mil people and emergency growing market.• Duties+ Channel management:- manage and support existing channel partners to achieve sell-in annual target for in-direct accounts.- find out, qualify and appoint new channel partners for individual category of products and market.- support channel partners in terms of marketing: brand awareness, product marketing, activation/event and after-sales/service to achieve their KPI target.+ Account management:- manage direct accounts such as key accounts, global accounts to achieve the sales target for direct channel.- maintain Esko standard of after sales support & service.+ Sales funnel management:- plan and execute to achieve the sales funnel target in each stage.- support lead generation and management.- tracking, report and manage to achieve funnel sales KPI.+ Handling marketing activities and control the right message to market.+ Project handling and coordinating to achieve the best result and satisfy customer.

Ho Chi Minh

I was confident to join Dell after left Canon. I worked as a retail channel manager and in charged almost sales and marketing activities of Dell consumer products in retail channel. Retail ICT market is a quite exciting market with the day-by-day changing of new technology, retail trends and consumer needs. I was working with both retail channels GT and MT to support Channel Sales Manager achieve the sell-thru quota and manage the sell-out activities in retailers.• Duties:+ Retail management:- manage and determine Dell business on each retail channel- product planning and implement each product segment to approach market in retail channel.- manage and appraise existing retailers to compline to Dell retail guidance.- qualify new retail store and support to start up Dell business in retailer.- manage and appraise flagship retailer.+ Retail branding:- take responsibility of Dell image in retail store from outside the store, inside the store and on-shelf display.- make sure Dell brand take a high rate of in-store share.- monitor sales conversion rate at point of sales.+ Channel sales support:- support channel sales manager to achieve sell-thru quota by retail marketing activities.- Monitor and tracking sell-out report by field force team and floor sales team.+ Retail marketing management:- Manage and coach merchandising team of 20 persons.- POSM planning and production control.- Plan and analytic AIDA plan.- Budget planning and control quarterly .+ Develop and manage the relationship with dealers, retailers and agencies.+ Market intelligent by field-force and floor sales team.• Achievements:- No. 1 market share in value and unit in 2011 (source IDC for sell-in and source GfK for sell-out)- ‘till now we covered over 250 IT retail stores for merchandising in nation-wide.- Built up online tracking system for IT retail stores, first system for retail marketing tracking.

Ho Chi Minh

I joined Canon at the beginning of 2008 with position product marketing specialist and in charge in Consumer Imaging and Information Product such as inkjet printer, laser beam printer, and digital camera, camcorder,… It’s very useful with my technology and engineering knowledge as well as marketing know-how in this role. My deeply understanding in printing and imaging technology was helping me to plan and manage the right product strategy for Vietnam market. And my passion in marketing was also helping me to know how to communicate the right message of product to consumer.• Duties:- Product planning of Consumer Imaging and Information products.- Work with brand manager/manufacture to manage product cost, producing, time-to-market and product life-cycle- Work closely with distributors to optimize the fulfillment cost and channel for Go-To-Market plan.- Ongoing interaction with Regional Product Marketing team to maintain feature and time-to-market alignment goals, consistency of product features and to ensure that the overall Canon customer experience is maintained.- Involve to marketing plan to give the right message in communication of product to consumer.- Product coaching and training to channels: distributors, dealers and agencies.- Observe and control product in inventory and stock, report for marketing planning.- Prepare and do presentation at workshop, press conference and seminar.- Manage all product on online communities.- Handle all product relative with media and press.• Achievements: - No. 1 market share for DSLR camera and laser printer in 2009 (Source: Gfk Asia).- 115% business growing of Consumer Products of Canon in Vietnam in 2009. (2010 Annual report).

Ho Chi Minh

It should be better to work outside in market than in a research environment, I though, so I was recruited into IMV after that. IMV is an exclusive distributor of Fujifilm, Pigeon. It was really lucky for me in this moment, ‘cause IMV had just opened a new Graphic Art division to distributes graphics equipment of Fujifilm, Ryobi, Horizon and digital production printer of Fuji Xerox. As a key person in the team, I got many training course from manufactures in oversea and my major role was in charged all related technical issue of products, technologies and solution consultancy as a Service Engineer. Two years after, I involved more in sales and marketing support as a Sales Engineer.[] 11/2004 – 1/2006 : Service Engineer•Duties:- Serve customer in terms of after sales service for graphics art equipment of Fujifilm, Ryobi, Horizone and Fuji Xerox (CTF, CTP, Scanner, Software …)- Sales support in tender, and directly sales.- Do the presentation in product launching, seminar and workshop.- Do the training for customer, and sales division.• Achievements:- First Violet CTP system was installed in Vietnam.- No.1 market share of CTP Plate consumable.[] 1/2006 – 3/2008 : Sale Engineer• Duties:- Sales planning for graphics art machine (Fujifilm, Ryobi, Horizon) and digital printer (Fuji Xerox).- Manage relationship with customer and find out their potential to get sales opportunities.- Consult customer to solve their problem with our right solutions.- B2B marketing planning and execution.• Achievements: - Together with the team, brought the division from zero to No. 2 division in company.- Support sale team and won 6 tenders for graphic art system installation.- Passed all the training course in Singapore and Japan.

Bachelor Of Science - Bs, Information Technology

Certification, Digital Marketing, Good

Activities and Societies: Marketing Studying and Research“In July of 2009, I joined the course that VietnamMarcom organized 1st-time.

Certification, Marketing Management, Good

“After join Canon, I wanted to synthesize my knowledge in marketing field then I decided join this course. It’s really useful for me.

Engineer, Print Media

Activities and Societies: KTI2000 IT teamLearn Printing & Packaging Technology

Diploma, Graphics And Multimedia Art Design, Good

Activities and Societies: Print Media Technology Online Forum“I also got The Diploma of Vocational Training with specialization: Graphics.

High School, High School/Secondary Diplomas And Certificates