Khanh Trần Email & Phone Number

Vietnam

Lead and manage performance of Omnichannel Campaigns - Food Retail - Hyper Market: GO! & BigCPlatform: App GO! BigC

Ho Chi Minh City, Vietnam

Beauty & HealthPlatform: Website: www.sociolla.comApp: SOCO by Sociolla- Leverage MKT activities target knowledge to run and optimize Campaign- Deliver superior online & offline sales fundamentals by supervising promotion scheme & work with Demand Team, Category Team to implement Campaign on time- Planning budget & monitor Campaign monthly- Guide and mentor Associates on Team

Vietnam

1. Intergrated MKT Campaign Management• Evaluate, survey and research the market, consumers to apply VJ marketing activities.• Responsible for development, planning and management of the Promotion & Campaign 360, and Branding communication• Propose sales promotion plans/ new products and deploy• Collaborate with other Marketing team (Digital, PR, Branding)in marketing expenditures by assigned projects within themarketing budget and required timeline.• Measure and track campaign performance, and optimizethroughout campaign execution.• Analyze and report performance vs. goals and spend to deliveroptimal results• Communicates with various media buyers, advertising/ digitalagencies, and other services to help marketing projects come to fruition2. Strategic planning - Work with MM for marketing plan & the department budget to develop cost-effective marketing plans.- Research competition to identify threats and opportunities- Develop a strategic marketing activities calendar (Digital/ Branding/ Campaign/ Event/ Sponsorship) - Monitor and analyze industry trends and market changes3. Others:- Manage team member in terms of plan/ effectiveness performance.- Co-brand with related partners to improve the quality and effectiveness of marketing- Communicates with various media buyers, advertising/ digital agencies, and other services to help marketing projects come to fruition.- Budget management and Report monthly.

Vietnam

Vietnam

1. Digital Marketing Management:- Planning digital roadmap, control budget and implement task ads on channels Facebook, Google Adwords (SEM) , Criteo, (remarketing) , Email Marketing to support for communication.- Using Google Analytic to analyze website www.thefaceshop.com.vn- Evaluate and recommend strategy & tactics run ads to bring profitability through the company's criteria- Reporting the session/ Conversion/ Traffic weekly & monthly.2. Brand Communication Management:- Coordinate with cross-functions (Retail/ Edu/ Trade/ CRM) to ensure activities to be followed-up and executed.- Lead, plan, execute & monitor projects apart from the assigned brands/ campaigns.- Manage THEFACESHOP fanpage Vietnam, Instagram, Youtube.- Contact & build long term good relationships (Media / Influencers / Bloggers / VIP customers) to maximize the brand awareness in market incharge.- Monthly tasks: implementingconsumer promotion plans, monitoring activations/ event launching, managing marketing budget to achieve sale target, etc.3. Supporting Operation E-commerce: - Coordination and control of the whole branding operation of the internal website www.thefaceshop.com.vn- Negotiate, cooperate with e-commerce partners to prepare and implement seasonal/monthly campaigns, improve MKT activities. - Operating and marketing planning on e-commerce platform.- Drive sales and profitability through proper merchandising and overall presentation of specific category/ platforms ownership: Lazada, Shopee, Tiki, Adayroi, Vuivui...- Collaboration with IT and partners to build / adjust the structure of the website, convenient for customers behaviour / shopping products. - Updating information products on the website, product images, banner promotions on the website.- Inventory management on all platforms, sales data consolidation.- Demand forecast planning weekly/monthly.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) for multiple categories such as: beauty & cosmetic, fashion, travel, spa, education… - Manage campaigns for Hotdeal and Yesgo Facebook & Google ads account.- Use Google Analytic to create goals and monitor the results of ads efforts and dynamic search daily such as traffic, ROI- Planned and implement social activities for fanpage minigame.- Combined with the Customer Service department to respond to customer information on your fanpage Hotdeal, Yesgo- Teamwork with marketing team to brainstorm and deployment of online marketing campaign- Combined with the design department and provide ideas for implementing banner, facebook ad, poster, POSM ...- Improve click-through and conversion rates, implement Facebook Ads advertising & report daily/ weekly / monthly of the Facebook AdsPerform running ads for the merchant .- Check the user error for corporate website.

Bachelor'S Degree, Economics

Certificate Of Intergrated Marketing Communication