Senior Digital Marketing Executive
CurrentCame up with omnichannel strategies including SEO, PPC, paid social, and email automation to efficiently acquire new customers, and leads, and drive repeat purchases on a hybrid B2B e-commerce platform.Work out technical-first SEO strategies through onsite optimizations and content development. Conducted technical audits and implemented UI/UX improvements.Enhanced customer journeys with customized website tracking and retargeting campaigns, boosting online conversions by 15% in the US market. Optimized conversion tracking setup utilizing Google Tag Manager.Developed content optimized for key Social platforms like Facebook, Instagram, YouTube, and Pinterest. Conceptualize consistent creative direction for all brand assets.Drove brand awareness by 20% in 6 months by leveraging optimized content strategies and A/B testingImplemented high-performing multi-channel acquisition campaigns resulting in 30% organic traffic growth, and 5x ROAS on paid shopping.Grew qualified leads by 20% through optimizations to campaign structure and landing page experience based on analytics insights.