- Conduct research using tools like Ubersuggest to find valuable keywords for SEO and SEM campaigns.- Analyze competitors to understand their digital marketing strategies.- Test and optimize ad creatives to improve performance.- Identify target audience segments and adjust marketing strategies accordingly.- Use Excel for data analysis and reporting to monitor campaign performance.- Stay informed about the latest trends in digital marketing.- Collaborate with teams from different departments to align digital marketing efforts with business goals.- Make strategic recommendations based on data to enhance the effectiveness of marketing campaigns.

- Develop and manage paid media campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.- Conduct keyword research to identify valuable keywords for campaigns.- Create compelling ad copy and visually appealing creatives.- Monitor and manage campaign budgets for optimal ROI.- Analyze campaign performance metrics and optimize campaigns based on data.- Conduct A/B tests on ad creatives and landing pages.- Prepare regular reports on campaign performance.- Stay updated with industry trends and best practices.Collaborate with other marketing team members for cohesive efforts.

-Created a marketing strategy for e-commerce brands in the industry, including beauty, clothing, fitness, and more.-Developed and implemented strategies to optimize return on ad spend (ROAS) and overall campaign performance.-Created monthly media plans for Meta and Google Ads according to the budget allocated by the manager.-Creative strategies for display ads and Facebook ads include videos, single images, carousels, and gifs.-Prepare a Google Sheet for the keywords to target according to the funnels TOFU, MOFU, and BOFU.-Daily finding new audience interest ideas for meta-ads.-Preparing reports and analyzing data through the Shopify dashboard and Google Analytics to track conversions.-Weekly meetings with the client to discuss areas for improvement.

- Assist in the setup and management of Meta (Facebook) and Google Ads campaigns.- Conduct keyword research and ad copywriting.- Monitor campaign performance and adjust strategies as needed to improve results.- Collaborate with the creative team to develop engaging ad creatives.- Analyze campaign data and provide regular reports to clients.

- Develop and manage a content calendar for digital content across social media.- Conduct research to identify industry trends, topics, and best practices to inform content strategy.- Monitor and analyze content performance metrics and provide insights for improvement- Collaborate with cross-functional teams to ensure content is aligned with brand messaging and marketing objectives.