I bring forth ten years of experience in Advertising, Brand management, Digital marketing and FMCG marketing dynamics with expertise in new business development, production handling (film production), creative brand strategy, evaluating on-going market trends: online and offline. India being a culturally diverse nation has helped me understand and adapt to various kinds of consumers and markets. Having worked across the nation on campaigns, I have developed a general sense of consumerism and how to create business through effective communication and finding insights through research.I hold a keen interest in audio-visual communication and my forte lies in crafting highly successful TV and digital campaigns for some of the esteemed brands. I also specialise in translating candid slice-of-life insights into compelling and effective propositions and ideas. My approach is rooted in creativity and strategy, delivering results that leave a lasting impact.