Rabia Khan Email & Phone Number

California, United States

• Lead and manage A/B testing initiatives for Academic Partners, utilizing Pearson resources across research, Business Intelligence & analytics, design, and development.• Conduct website audits and provide strategic recommendations based on UX best practices.• Identify bottlenecks and conversion optimization opportunities by researching user behavior on client/ Academic partner websites.• Utilize data and results to draw conclusions and drive further testing for development, content, and UX improvements.• Develop a roadmap of recommended changes and hypotheses for future tests.• Analyze test results, ensuring an understanding of statistical significance.• Collaborate closely with development and design teams to create medium to high-level effort tests.• Make data-driven decisions using customer insights, web analytics, CVR analysis, and UX/UI audits.• Utilize conversion optimization testing tools such as Google Optimize, User Testing, or similar platforms.• Possess advanced knowledge of web analytics tools, including Google Analytics, Data Studio, GlassBox, and others.• Ability to build and deploy tests using front-end development skills, including HTML, CSS, and JavaScript for creating and editing landing pages.• Deep understanding of user experience best practices and proven ability to partner across various teams (Analytics, Brand/Creative Marketing, Web Strategy, and Development) to create a comprehensive plan and roadmap.

Newark, California, United States

• Worked collaboratively with businesses to devise and execute comprehensive social media strategies, which included creating and managing company profiles on various social networks, developing content for these profiles, and meticulously planning and executing campaigns.• Revamped, tested, and enhanced website designs by incorporating new functionalities and features, ensuring alignment with branding guidelines, and monitored, reported, and analyzed website analytics for continuous improvement.• Managed paid media strategies on platforms such as LinkedIn, Google, Twitter, and Facebook, employing targeted approaches to effectively reach the intended market.• Developed and implemented integrated social media campaigns and digital strategies, including content creation for web, paid advertisements, social media platforms, and email marketing, with a focus on lead generation and brand awareness.• Optimized copy and landing pages for search engine optimization (SEO), conducted ongoing keyword research, and implemented content recommendations to drive organic SEO success.• Mentored a small business owner in West Java, Indonesia through the Verizon Small Business Digital Ready Mentor program.• Maintained a well-structured social media calendar and conducted reviews of social media posts to ensure the implementation of best practices.• Analyzed the company's digital marketing plan and social media strategy, identified strategic weaknesses, and provided recommendations for improvements.• Stayed updated on social media trends and proactively communicated relevant changes to management, facilitating informed decision-making for the company's marketing activities.• Set key performance indicators (KPIs) for social media campaigns, such as targets for shares or likes, and measured campaign performance against these KPIs using market intelligence and data insights.

Newark, California

Folio84 was an early stage digital marketing agency that specialized in digital marketing services, PPC management and SEO.• Managed remote teams in India, overseeing Search Engine Optimization (SEO) and social media initiatives, while fostering collaboration with local web developers and content creators.• Devised and executed Pay-Per-Click (PPC) campaigns using Google Ads and Bing Ads, enhancing the online presence of multiple clients, including the setup of social media accounts to expand their reach.• Successfully implemented impactful campaigns on popular social media platforms, such as Instagram, Facebook, Twitter, and YouTube, resulting in increased brand awareness and recall for a client in the apparel industry.• Collaborated closely with the SEO team in India, leading to a remarkable 500% increase in organic website traffic for www.couturecandy.com within a year, achieved by improving the quality of backlinks and optimizing keyword usage.• Leveraged Google Analytics and other paid marketing tools to effectively track and measure the performance of digital marketing campaigns, ensuring the achievement of campaign goals.

Santa Clara, California

Guidance Residential is a leading provider of faith-based home financing in the USA and a wholly owned subsidiary of Guidance Financial Group.• Engaged with potential customers, providing expert consultation and educating them on the company's comprehensive range of products and services.• Demonstrated exceptional customer service skills, delivering exemplary support to both new and existing customers throughout California and Washington state.• Collaborated effectively with cross-functional teams and departments, including marketing, processing, underwriting, and closing, to ensure seamless operations and client satisfaction.• Maintained strict adherence to all federal and state compliance regulations and guidelines concerning retail mortgage financing.

Fremont, California

PC Smart Care provided Online Tech Support & Repair Services to individuals and small business owners in USA and Canada.• Provided strategic leadership and guidance to business operations in California, while delivering professional, creative, and administrative support to an international team remotely from the California office.• Oversaw and managed multiple social media accounts, utilizing paid social media marketing strategies to generate brand awareness and drive sales.• Effectively allocated and managed a monthly budget of $30k for Pay-Per-Click (PPC) advertising campaigns.• Collaborated closely with the SEO team to optimize website traffic and improve conversion rates.• Successfully led and trained a diverse digital marketing team of 30+ individuals, both domestically and internationally.• Fostered effective collaboration with a team comprising content writers, web developers, and data analysts.• Assisted the technical team in the strategic planning and execution of digital marketing initiatives.• Supervised post-customer service engagement, ensuring the maintenance of high-quality services by closely tracking key performance indicators (KPIs) across the USA and Canada.• Maintained oversight of business financials, including budgeting, cash flows, taxation, and wire transactions.

Young Leaders’ Conference (YLC), a 6-day residential training program of School of Leadership. Successfully managed and led the 9th Young Leaders’ Conference (YLC) held at Sheraton Hotel & Towers.• Established and cultivated productive relationships with CEOs, HR Directors, and Marketing Heads of renowned organizations, including United Nations Population Fund (UNFPA), Nestle, Reckitt Benckiser, Nokia Siemens Network, BHP Petroleum, United States Agency for International Development (USAID), Friedrich Naumann STIFTUNG, Coca Cola, Sight Savers International, Unilever, and Procter & Gamble.• Developed and managed the project budget, consistently maintaining financials throughout the year and surpassing sales targets.• Led and supervised a team of 35 trainers and facilitators throughout the year and during the conference.• Conducted rigorous screening of over 1,500 applicants and successfully recruited 315 participants from more than 100 cities worldwide, including the UK, UAE, USA, and Canada, for the intensive 6-day residential training program.• Identified and secured renowned national and international guest speakers, trainers, and influential personalities.• Conceptualized and crafted the theme for the 9th Young Leaders’ Conference (YLC) while designing compelling marketing collateral for the event.• Developed and executed an extensive media and marketing campaign for the conference, ensuring a comprehensive 360º approach.• Collaborated with leading media groups (newspapers and TV) and partnered with a PR agency to achieve successful media coverage and promotion of the conference.• Organized and conducted pre-YLC press conferences to officially launch the conference.• Established strong partnerships with third-party vendors and efficiently managed conference logistics throughout the year.

TMedia – Media Buying and Planning Division of J Walter Thompson (Pvt.) Ltd.• Collaborated with senior media planners to design media campaigns for a prominent FMCG brand.• Conducted comprehensive reviews and presentations on media activities within the Food Industry, analyzing media expenditure across satellite and terrestrial channels for senior planning and marketing teams.• Conducted qualitative surveys to gain insights into consumer buying behavior and preferences regarding brands.• Proficient in media tracking and experienced in utilizing tracking software.• Produced a documentary focused on news channels to assess viewership and the potential for advertising Fast Moving Consumer Goods (FMCGs) on such channels.• Acquired training in developing marketing and business plans, designing media campaigns within allocated budgets, ensuring media effectiveness, and calculating and analyzing GRP, CPRP, CPM, and Frequency.• Possessed excellent expertise in print media buying and selling, including calculating print space and CPM.

Research Coordinator, Private Research and Consultancy Firm• Led and supervised a research project for a well-known confectionery brand, ensuring its successful execution.• Developed research objectives and established clear timelines to guide the project's progress.• Conducted a quantitative survey targeting 18-26 year old homemakers to gather insights into consumer habits and attitudes towards the confectionery industry.• Assisted in conducting qualitative interviews and focus group discussions to further analyze consumer buying behavior and preferences for confectionery products throughout the year.• Proficiently utilized Statistical Package for the Social Sciences (SPSS) software to analyze data extracted from questionnaires.• Prepared comprehensive reports documenting the findings from both qualitative and quantitative surveys and delivered impactful presentations to managers and business leaders.

Master Of Business Administration (M.B.A.), Marketing & Communication

Bachelor Of Business Administration (B.B.A.), Finance & Marketing