Rabia Khan Email & Phone Number

California, United States

• Lead and manage A/B testing initiatives for Academic Partners, utilizing Pearson resources across research, Business Intelligence & analytics, design, and development.
• Conduct website audits and provide strategic recommendations based on UX best practices.
• Identify bottlenecks and conversion optimization opportunities by researching user behavior on client/ Academic partner websites.
• Utilize data and results to draw conclusions and drive further testing for development, content, and UX improvements.
• Develop a roadmap of recommended changes and hypotheses for future tests.
• Analyze test results, ensuring an understanding of statistical significance.

Newark, California, United States

• Worked collaboratively with businesses to devise and execute comprehensive social media strategies, which included creating and managing company profiles on various social networks, developing content for these.
• Revamped, tested, and enhanced website designs by incorporating new functionalities and features, ensuring alignment with branding guidelines, and monitored, reported, and analyzed website analytics for continuous.
• Managed paid media strategies on platforms such as LinkedIn, Google, Twitter, and Facebook, employing targeted approaches to effectively reach the intended market.
• Developed and implemented integrated social media campaigns and digital strategies, including content creation for web, paid advertisements, social media platforms, and email marketing, with a focus on lead generation.
• Optimized copy and landing pages for search engine optimization (SEO), conducted ongoing keyword research, and implemented content recommendations to drive organic SEO success.
• Mentored a small business owner in West Java, Indonesia through the Verizon Small Business Digital Ready Mentor program.

Newark, California

• Folio84 was an early stage digital marketing agency that specialized in digital marketing services, PPC management and SEO.
• Managed remote teams in India, overseeing Search Engine Optimization (SEO) and social media initiatives, while fostering collaboration with local web developers and content creators.
• Devised and executed Pay-Per-Click (PPC) campaigns using Google Ads and Bing Ads, enhancing the online presence of multiple clients, including the setup of social media accounts to expand their reach.
• Successfully implemented impactful campaigns on popular social media platforms, such as Instagram, Facebook, Twitter, and YouTube, resulting in increased brand awareness and recall for a client in the apparel industry.
• Collaborated closely with the SEO team in India, leading to a remarkable 500% increase in organic website traffic for www.couturecandy.com within a year, achieved by improving the quality of backlinks and optimizing.
• Leveraged Google Analytics and other paid marketing tools to effectively track and measure the performance of digital marketing campaigns, ensuring the achievement of campaign goals.

Santa Clara, California

• Guidance Residential is a leading provider of faith-based home financing in the USA and a wholly owned subsidiary of Guidance Financial Group.
• Engaged with potential customers, providing expert consultation and educating them on the company's comprehensive range of products and services.
• Demonstrated exceptional customer service skills, delivering exemplary support to both new and existing customers throughout California and Washington state.
• Collaborated effectively with cross-functional teams and departments, including marketing, processing, underwriting, and closing, to ensure seamless operations and client satisfaction.
• Maintained strict adherence to all federal and state compliance regulations and guidelines concerning retail mortgage financing.

Fremont, California

• PC Smart Care provided Online Tech Support & Repair Services to individuals and small business owners in USA and Canada.
• Provided strategic leadership and guidance to business operations in California, while delivering professional, creative, and administrative support to an international team remotely from the California office.
• Oversaw and managed multiple social media accounts, utilizing paid social media marketing strategies to generate brand awareness and drive sales.
• Effectively allocated and managed a monthly budget of $30k for Pay-Per-Click (PPC) advertising campaigns.
• Collaborated closely with the SEO team to optimize website traffic and improve conversion rates.
• Successfully led and trained a diverse digital marketing team of 30+ individuals, both domestically and internationally.

• Young Leaders’ Conference (YLC), a 6-day residential training program of School of Leadership. Successfully managed and led the 9th Young Leaders’ Conference (YLC) held at Sheraton Hotel & Towers.
• Established and cultivated productive relationships with CEOs, HR Directors, and Marketing Heads of renowned organizations, including United Nations Population Fund (UNFPA), Nestle, Reckitt Benckiser, Nokia Siemens.
• Developed and managed the project budget, consistently maintaining financials throughout the year and surpassing sales targets.
• Led and supervised a team of 35 trainers and facilitators throughout the year and during the conference.
• Conducted rigorous screening of over 1,500 applicants and successfully recruited 315 participants from more than 100 cities worldwide, including the UK, UAE, USA, and Canada, for the intensive 6-day residential.
• Identified and secured renowned national and international guest speakers, trainers, and influential personalities.

• TMedia – Media Buying and Planning Division of J Walter Thompson (Pvt.) Ltd.
• Collaborated with senior media planners to design media campaigns for a prominent FMCG brand.
• Conducted comprehensive reviews and presentations on media activities within the Food Industry, analyzing media expenditure across satellite and terrestrial channels for senior planning and marketing teams.
• Conducted qualitative surveys to gain insights into consumer buying behavior and preferences regarding brands.
• Proficient in media tracking and experienced in utilizing tracking software.
• Produced a documentary focused on news channels to assess viewership and the potential for advertising Fast Moving Consumer Goods (FMCGs) on such channels.

• Research Coordinator, Private Research and Consultancy Firm
• Led and supervised a research project for a well-known confectionery brand, ensuring its successful execution.
• Developed research objectives and established clear timelines to guide the project's progress.
• Conducted a quantitative survey targeting 18-26 year old homemakers to gather insights into consumer habits and attitudes towards the confectionery industry.
• Assisted in conducting qualitative interviews and focus group discussions to further analyze consumer buying behavior and preferences for confectionery products throughout the year.
• Proficiently utilized Statistical Package for the Social Sciences (SPSS) software to analyze data extracted from questionnaires.

Master Of Business Administration (M.B.A.), Marketing & Communication

Bachelor Of Business Administration (B.B.A.), Finance & Marketing