Sunny Khan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Us

Achievements • Develop effective marketing strategies for a growing multibillion-dollar residential portfolio of 25+ properties totaling 7,500+ units in prime Manhattan, Downtown Brooklyn, and Long Island City locations• Increase qualified traffic across portfolio by 10% year-over-year and raise average occupancy levels to 98%, while reducing yearly advertising costs by 8%• Manage complete rebranding of 3 residential properties and successfully complete development of over 10 new property websitesMarketing Strategy, Brand Development, and Project Management • Direct all components of marketing campaigns for multi-family residential portfolio including selecting agency partners, coordinating all aspects of advertising campaigns from concept through execution, and evaluating results• Regularly attend meetings with institutional owners and private clients to report on marketing programs and leasing performance• Identify and execute specific property marketing needs including updating collateral materials, building signage, photography, and property websites• Prepare comprehensive marketing reports for ownership, and develop annual marketing plans and budgets for each property• Develop all residential and retail promotional activities, such as broker events, website development/maintenance, and social media & email campaigns• Participate in corporate presentations to institutional and private clients• Plan and develop property specific lead generation strategies• Establish monthly reporting of overall lead generation program analytics for residential team and clients• Strategize marketing solutions to drive traffic to challenging apartments• Create RFPs for new campaign development based on property and client’s needs• Maintain and track monthly P&L and associated AR/AP processes

New York, New York, Us

Achievements• Successfully manage a portfolio of over 2,000 rental apartments and commercial properties by forming strategic partnerships and utilizing a targeted multimedia marketing approach, reporting directly to managing partners and CEO• Increase profitability of portfolio 10% above market average and significantly decrease revenue loss by driving vacancy rate to 50% of market-wide average• Direct complete redevelopment of brand website from proposal/negotiation phase through to implementation and launchMarketing and Brand Management• Develop marketing plan and media strategy to drive sales and raise brand awareness• Set pricing strategy for existing portfolio and new developments• Negotiate promotional campaign offerings including terms and pricing with multiple outside vendors, such as Blink/Equinox Fitness, Westside Movers, and Print/Design Firms• Review campaign budgets; monitor and adjust spending to optimize returns while ensuring proper pacing• Research and compile market data to identify current trends and monitor competitive landscape• Manage all social media advertising campaigns including Facebook retargeting, promotional posts, and Twitter retargeting; quarterly growth in follower base of nearly 15%• Design work including photo editing/finishing, graphics, and flyersBusiness Development• Expand current business model to form key partnerships with high producing real estate brokerages• Present financial and feasibility analysis on development sites for potential investment projects• Run cost benefit analysis to determine ideal renovations that will maximize returns and increase valuation of property• Negotiate closing rate/prices with brokers and potential tenants• Administer team of leasing agents to streamline the application process and finalize client deals• Work with web developer to design a new responsive website that focuses on the consumer experience and integrates a structural framework for simplified content management