Assistant Director, May 2023–presentMedia Relations and Integrated CommunicationsManage media relations and communications strategy, including crisis communications, for art organizations, museums, fairs, tech organizations, and galleries including Google Arts & Culture, Jewel, the Norton Museum of Art, the president of the Rhode Island School of Design, Southampton Arts Center, Stuart Collection at UC San Diego, UBS, among others. Coordinate with in-house teams on press distributions, materials development, and outreach.Create externally-facing press materials including press releases, face sheets, media alerts, event invitations, as well as internally-facing materials like key messages, talking points, and FAQs in line with the strategic messaging.Conduct media training for spokespeople including leadership, curators, and artists.Secured coverage in publications including artnet news, Cultured, Forbes, Galerie, Photograph Magazine, W Magazine, Widewalls, Whitewall, and more. Advise on advertising, email marketing, development communications, website, and social media strategy. Onboard new clients through conducting discovery sessions, stakeholder interviews, and focus groups. From these sessions, develop and implement strategic messaging and timelines.Event Planning and ProductionPlan bespoke VIP events for fundraising and brand recognition, including invitation design and distribution, RSVP tracking, on-site coordination, and follow up with call-to-action. Events include both private events in collector homes and public events at locations such as Art Basel Miami Beach.New Business DevelopmentServe as a member of the new business team, expanding the client list with attention to detail of timelines, team workload, and culture fit of new accounts, resulting in meeting annual revenue goals. Build pitch decks and present to potential clients.

Manage media relations and communications strategy for art museums and galleries in sizes ranging from college campus museums to regional museums, to major coastal museums including Bowdoin College Museum of Art, North Carolina Museum of Art, SFMOMA, and others. Develop and implement campaign strategy, plans, and timelines for national coverage for exhibitions, hirings, events, building projects, grant awards, and crisis communications.Write client press materials including externally-facing press releases, backgrounders, and media alerts, and internally-facing materials like key messages and narrative arcs aligned with client messaging goals.Pitched and secured coverage in publications including the New York Times, The Wall Street Journal, Forbes, and Garden & Gun, and in art trades including Art & Antiques Magazine, artnet news, ARTnews.Arrange and manage press trips, events, and meetings of varying scale; provide media training for clients.Consult on advertisement, email marketing, development communications, and social media strategy.

Manage a team that includes marketing, public relations, website, and email marketing; collaborate closely with Development, Special Events, and Programming teams.Lead communication team for five-year strategic planning and rebrand.Create award-winning marketing plans for major traveling exhibitions and annual fundraisers with radio, TV, magazine, newspaper, billboard, influencer, and on-campus signage advertising, resulting in record-breaking attendance. Created and managed budgets for each campaign.Plan and coordinate community pop-up marketing events with emphasis on reaching new and diverse audiences and engaging local artists. Manage web content coordinator, overseeing new content added to the website, including a platform transfer from Expression Engine to Wordpress. Manage email marketing manager, strategizing all marketing emails sent to a list of more than 200,000 recipients. Routinely achieved 25% or higher open rate with 2.5% click through rate.Served as interim marketing director leading a 13-person team expanded to include graphic design, videography, photography, and editing. Served on the senior leadership team.Continue all responsibilities of the public relations and social media manager role.

Reached national and local audiences by authoring and delivering press releases, media alerts, fact sheets, and interview lists.Increased exposure by organizing media days for new exhibitions, coordinating media visits, visitor photo/video shoots, and influencer marketing campaigns.Secured coverage in national outlets including New York Times, Washington Post, Garden & Gun, Hyperallergic, Artsy, Art Daily, The Knot, Southern Living, Delta Sky, and more. Gained coverage in regional publications including the News&Observer, Midtown Magazine, Walter Magazine, the Herald Sun, WUNC, and UNC-TV. Handled crisis communication, including stakeholder communication and media/social media responses.Ran award-winning social media campaigns across Facebook, Twitter and Instagram that have resulted in 66,000 new followers and more than $100,000 in ticket sales.Oversaw launch of YouTube channel, gaining 67,000 views in first year.Started “Free Library Pass” program for local schools to give free access to exhibitions for students at schools with a high level of free/reduced lunch use.Fostered continuity by acting as the speechwriter for the Museum Director and North Carolina Secretary of the Department of Natural and Cultural Resources for media events and as Museum Director’s social media strategist.Managed Marketing internship program and serve on the hiring committee for the Public Programs Department.

Raleigh Public Relations Society, 2022: Silver award, Community Relations: Modern Beauty campaign. Silver award, Bang for Your Buck: NCMA RecommendsGeorge Washington University Digital Marketing Certificate Advisory Council, 2021North Carolina State University Public Relations Day, 2021: Raleigh PR Society panelSoutheastern Museum Conference panel, August 2020: Reaching new audiences with advisory panelsSprout Social Spotlight nomination, August 2020Museum Buzz Podcast, August 2020: Museum from Home contentCuberis interview, April 2020: Content in the time of coronavirusCuseum webinar, April 2020: How to craft meaningful and mindful digital content in the age of coronavirusRaleigh Public Relations Society Board Member, November 2019 to presentNational Arts Marketing Blog, November 2019: Finding new audiences through food and drink articleNorth Carolina State University Public Relations Day, 2019: Nonprofit panelRaleigh Public Relations Society, 2019: Raleigh PR Professional of the Year. Silver award, Longform video, #ArtNaturePeople campaign. Honorable mention, Bang for Your Buck Category, O’Keeffe Cocktails campaign.Raleigh Public Relations Society, 2018: Platinum award for Trash Can Bouquets Museum Computer Network Conference, 2018: Representation of Female Artists in Museums panel with the National Museum of Women in the Arts and the Smithsonian Museum of African American History.

Previously: WXNA FM, Nashville & WEGL FM, Auburn - Host/producer of "I Peaked in College", a 2-hour weekly radio show covering new, independent music releases.- Premiere new songs and secure exclusive access to upcoming releases through collaboration with publicists.- Fundraising, recruitment, and training of new DJs and social media management.

- Publicized national events such as Lollapalooza, SXSW & Bonnaroo, as well as, BMI events with press releases, media alerts, show invites and post-releases.- Maintained quality control by supervising photographers, videographers and talent in-person, at events.- Reached over 1,500 people with weekly e-blast of city-wide shows.- Managed industry press lists locally and nationally. (MyEmma.com & Cision)- Contributed content for BMI.com, covered local & national events in previews, photo recaps, and post-event coverage.- Authored executive director and upper management team member biographies.- Served as interim Social Media Manager for most of 2015, providing daily posts in English & Spanish for Twitter, Facebook, Instagram, Pinterest, LinkedIn and YouTube.- Covered festivals and award shows, including BMI Latin Awards, Pop Awards & Film/TV Awards.- Increased Instagram followers by 33%, Twitter by 11% Facebook by 6%.

- Licensing specialist - public performance licenses, ownership transfers and licensing new media for mid-Western radio & TV media accounts, as well as, national chain accounts.- Supported account holders in Spanish via phone and email.- Met department goals for yearly YMCA licensing sales, educating owners on the importance of music copyright protection.Participated in yearly sales campaign for YMCA licenses, with monetary results in the top half of the team.