-Developed and executed strategic campaigns to drive brand presence and revenues across various channels, including CRM, performance ads, social media, and PR.-Mentored and led a team of designers, fostering their professional growth and enhancing their design capabilities.-Orchestrated product launch plans for both D2C and B2C markets, overseeing product modeling, renders, listings, and storefronts.

-Led a dynamic creative team, including graphic designers and illustrators, providing conceptualization support and guiding the successful delivery of projects.-Collaborated closely with clients and internal teams, such as marketing and UX/UI, to understand project needs and ensure timely and flawless execution.-Pioneered the development of new and innovative approaches to creative problem-solving.

-Functioned as a team leader, overseeing a group of three junior designers and fostering a collaborative and creative environment.-Conceptualized and executed design projects, meeting brand requirements and exceeding client expectations.-Conducted regular design critiques and provided constructive feedback to enhance team performance.

-Supported the curation of effective brand strategies through innovative visual communications.-Managed and fostered relationships with overseas brands, collaborating across cultural boundaries.-Conducted data analysis and market research to drive design decisions and deliver impactful results.

-Spearheaded the development of strategies and concepts for visual communication across multiple brands.-Managed and executed diverse projects, including branding initiatives, events, presentations, and set designs for ad films and web series.-Led the creation of captivating user interfaces, ensuring a seamless and engaging user experience.

-Developed compelling brand identities and design language from pre-planning to final production.-Collaborated with marketing and communication teams to understand project requirements and objectives.-Conducted thorough research on industry trends and competitors to deliver innovative design solutions.

-Led the creative direction and ensured alignment with the organization's mission and vision.-Conceptualized and executed various creative projects, from campaigns to visual materials.-Collaborated with cross-functional teams to bring creative ideas to life and enhance engagement.