I am a seasoned creative director with 5+ years of content development and branding experience in the digital media and entertainment sectors. Recognized for demonstrating a natural aptitude for social media marketing, as well as for advertising and project management, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded engagement and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include industry research, training development, product delivery, and cross-functional collaboration. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, systems analysis, team management and resource management to support efficiency and maximum returns. Currently, I am a Creative Director with Def Jam Recordings Assigned to new artist, Chase Shakur. In this position, I spearhead over 50 creative projects while overseeing and motivating a staff of 40 creatives. I interface with e-commerce creatives to strategize and develop tour merch, generating 70% over the forecasted first-week sales. In addition, I developed, pitched, and produced an entire album roll-out, generating 1M monthly listeners.Colleagues describe me as a progressive, driven, down-to-earth, managerial and innovative expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.