Elena Kharkhanova Email & Phone Number

• Participate in the development of infrastructure and data pipelines for collecting and storingmarketing data
• Involve in setting KPIs and evaluating the performance of user acquisition channels and campaignsto optimize marketing spend
• Develop understandable dashboards for business stakeholders
• Maintain business accounts and integrations with Advertising Partners
• Conduct market research to identify trends, competitor strategies, and potential opportunities for themobile games market
• Model Development: Investigate, suggest, and attempt new model builds including Marketing MixModels (MMM)

- Making recommendations to improve KPIs- Creating user-friendly and informative dashboards with key metrics- Search for new growth opportunities- Analyze, predict, and evaluate the effect of launching and scaling new activities- Collect insights for the marketing team

- Development of an online store website- Sales growth of the X3 online store- Well-established business processes and synchronization with internal accounting and production systems- Built sales funnel- Leading all aspects of online marketing- Launch of a new line of pies

Specialist Degree, Applied Computer Science In Economics

Postgraduate Degree, Mathematical Modeling, Numerical Methods And Complexes Of Programs