Khar Mun Yin Email & Phone Number

- Developed core digital marketing services for clients across Southeast Asia, focusing on markets in Malaysia, Bangladesh, Nepal, Thailand, and other regional areas.- Spearheaded brand strategy and development, achieving month-to-month breakeven for clients within 3 to 6 months.- Designed and implemented marketing strategies and campaign plans, including budget management and multi-channel advertising (KOL, social media).- Analyzed data and monitored performance metrics to optimize campaigns and meet KPIs, delivering regular performance reports to stakeholders.- Led KPI setup and measurement for effective tracking and improved accountability in client servicing and campaign execution.- Automated key workflows and standardized SOPs to enhance cross-department efficiency and communication, ensuring consistent project delivery.- Collaborated closely with CRM, Operation, IT, Finance, and Compliance teams to maintain a seamless business funnel.

- Executed and optimized high-performing web and app PPC campaigns, exceeding KPIs and fueling lead generation.- Crafted engaging social media content and spearheaded organic outreach campaigns, boosting brand awareness and community engagement.- Ensured all customer-facing assets adhered to regulatory requirements, safeguarding brand reputation and user trust.- Collaborated on developing and executing omnichannel marketing plans, advertising strategies, and direct marketing campaigns, driving measurable results.- Maintained and monitored performance reports, analyzed channel metrics, and gleaned actionable insights for campaign optimization.- Utilized marketing systems for in-depth campaign analysis and facilitated continuous optimization.- Authored effective customer retention content, fostering loyalty and reducing churn.- Participated in product testing with a focus on new user journeys, providing valuable feedback and insights.- Continuously researched and stayed ahead of the curve in digital marketing trends, ensuring strategies remain cutting-edge and effective.

Malaysia

Petaling Jaya, Selangor, Malaysia

Serving as the senior digital marketing associate in a team of strategists for all clients serviced (ASUS, Maybank, CGC, Tissot, CARiNG Pharmacy, BuyBye, Happy Fresh)Responsibilities:- Built and nurtured strong client relationships through proactive needs analysis and exceeding expectations.- Crafted bespoke digital marketing plans for diverse clients, consistently exceeding goals and delivering on-brand messaging.- Masterminded and executed multi-platform ad campaigns (Facebook, Google, etc.) driving measurable results.- Analyzed campaign performance like a hawk, translating insights into actionable recommendations for future success.- Led strategy and creative teams to consistently deliver on-time, impactful projects within budget and exceeding client goals.- Expert social media manager: timely content publishing, vibrant community engagement, and data-driven content performance analysis.

Petaling Jaya, Selangor, Malaysia

Serving as the senior digital marketing associate in a team of strategists for all clients serviced (Boustead, CARiNG Pharmacy, Blackmores, Nicorette, Jowae, Placento & etc.)Responsibilities:- Maintain good client relationships by understanding each client's needs and meeting those needs proactively - Strategizing, planning, and executing digital marketing plans according to each client's respective goals- Monitoring clients' campaign performance and analyzing said data to make informed suggestions on ways to garner better results for future campaigns- Support proposed digital marketing and social media marketing strategies through proper social media management which includes the publishing of content in a timely manner, monitoring community engagement, analyzing content performance, etc.- Leading the strategy and creative team to ensure all client deliverables meet each client's goals within the stipulated timeline- Plan, monitor, execute and analyse digital advertising campaigns such as Facebook, Google, Twitter, LinkedIn and etc.

Selangor, Malaysia

Aside from the job scope when I was an associate, I- Plan, Execute, Manage and Analyse ads through Facebook, Instagram, Twitter, Google and 3rd parties for campaigns. - Managed agencies to ensure timelines and deliverables are met accordingly to achieve KPI’s- Managed Overall Budget: Optimized budgets to ensure campaign KPIs are met.- Curated content on social media platforms including social media posts, blogs and articles in community page and more with the tone we set according to the platforms.- Ensured media and the content plan are aligned with set objectives while evaluating performance resulting in awareness, engagements, conversions and community growth.- Collaborate with business units from other countries for gaming pillar growth and branding.

Selangor, Malaysia

- Responsible to build, develop, nurture KOL (Key Opinion Leader), Ambassadorship and Community engagement to enhance Digi brand on social media platform and ground activation. - Plan strategies for digital and on-ground campaigns based on organization pillars for product, portfolios and tactical campaigns.- Manage and engage with customer digitally on Digi social media channels with my team on Facebook, Instagram, Twitter, Youtube and community.- Curate content on social media following the current trend.- Manage marketing calendar, campaign timelines and budget.- Evaluate, Negotiate and Execute Sponsorship proposals.- Social media, competitors and campaigns analysis through Google analysis and social media listening tools.- Work closely in partnership with social media experts, creative and talent agencies, gaming industry partners and event organizers.

Kuala Lumpur, Malaysia

- Intern in Activation & Sponsorship Team under Marketing Service Department. - Learn how to utilize, invest and sponsor in projects that align with company core and goals. - To work in collaboration with artists, key opinion leaders and production teams to manage small, medium and large-scale partnership projects which include on-ground branding experiences and/or multi-platform activation.- Learn event management and communication while executing projects.

Bachelor Of Management, International Business, 3.52 (Currently)

Activities and Societies: Management Society(MS), Chinese Arts & Cultural Secretariat (SKKT), Y.E.S Group, Swimming, Softball.

Bachelor Of Management, International Business

Activities and Societies: MUN Mentors and Mentees Program and Ski.Exchange program for 1 semester and experience the culture.