Kelsea Hauck Email & Phone Number

Orlando, Fl, Us

▪ Led community engagement team to exceed annual budget by an 153% in FY23▪ Oversaw print and digital marketing initiatives across 45 regions in Central and NorthFlorida, including 3 major media markets of Orlando, Jacksonville and Tallahassee▪ Implemented a new partnership with a local marketing company to elevate chapter SEOgoals and initiatives, leading to the successful #1 placement of chapter website for strategickeywords in major market regions within the first year▪ Launched Orlando, Jacksonville and Tallahassee regional pages on chapter website,highlighting local presence in competitor markets while boosting SEO rankings per region▪ Established Google Business Profiles for Orlando and Jacksonville markets to reinforce abrick and mortar presence in Florida and combat donor misconception▪ Collaborated with mission delivery team to create media and PR opportunities thatenhanced the wish experience while engaging the local community▪ Led chapter-wide celebration of the 7000th wish, dubbed “Super-Cooper,” whichgarnered coverage in three media markets and engaged local law enforcement, corporatepartners and community members▪ Implemented a social media strategy combining impactful storytelling with educational andpromotional content that rapidly became the benchmark for success

Maitland, Florida

▪ Oversaw local brand compliance for one of the worlds most recognizable charitable brands▪ Formulated annual revenue and expense budgets for external partner and cause-marketingcampaigns, leading a team effort that surpassed fundraising targets by 94% in FY21 andan outstanding 242% in FY22▪ Launched Stories of Light, a 72-hour holiday radiothon, featuring enhanced storytellingefforts during a peak giving season, raising $60K in it’s inaugural year▪ Optimized new chapter website, amplifying target pages based on consumer behaviors toincrease revenue▪ Directed and steered the production of 5 video testimonials annually, showcased at twoflagship chapter events, resulting in a combined revenue of $800K in a direct call to action▪ Led nationally covered wish initiative, "RoboGaige," which involved collaboration with locallaw enforcement, mayor's offices, community businesses, restaurants, and volunteers tofulfill a young boys wish of becoming a superhero.

▪ Managed and exceeded revenue portfolio of $800K through various local fundraisingevents and cause-marketing campaigns▪ Led Central and North Florida brand refresh, launching a new mission statement, logo,typography and messaging pillars▪ Implemented strategic use of social media platforms to grow digital footprint and promotelocal events throughout the chapters 45 regions▪ Designed and elevated all print and digital collateral using adobe creative suite▪ Assisted in the production of 3 testimonial videos, strategically debuted at the chapterblack tie fundraising gala to inspire donors to give▪ Served on Youth Engagement Task Force to relaunch youth fundraising program▪ Utilized peer to peer fundraising platforms to increase virtual fundraising in athleticcommunities, in addition to elementary, high school, and collegiate level students

▪ Managed revenue portfolio of 80+ external accounts to exceed $600K revenue goal▪ Led National Corporate Partnerships portfolio, orchestrating successful Central and NorthFlorida cause-marketing campaigns▪ Prospect generated new revenue opportunities through networking, market research andcold calling▪ Negotiated new multi-year partnership deals to increase sustainable revenue streams

▪ Showcased hotel to potential guests and clients to secure their event or meeting contracts▪ Crafted unique creative menus to fit client needs while maintaining budgetary restrictions▪ Upsold upgraded menus, dining and event spaces to increase revenue from existing clients▪ Conducted cold calls and outside sales calls to generate new lead opportunities▪ Attended networking events to cultivate local business and vendor relationships▪ Adopted a “no lead left behind” philosophy when following up on new opportunities

▪ Liaised between event group contacts and corresponding hotel departments to ensuresuccessful events▪ Recognized opportunities to offer up-sells to generate higher revenue▪ Anticipated client needs and exceeded guests’ expectations to generate repeat revenue

- Assisted guests during hotel check-in and check-out processes- Surpassed Hilton Honors enrollment goals- Achieved up-sell/upgrade revenue – finished 4th in the region for “Upgrade Olympics”- Exceeded DoubleTree standard level of service to resolve guest issues and create memorable moments

Certificate Of Achievement, Principles And Techniques Of Fundraising

Certificate Of Achievement, Developing Annual Sustainability

Bachelor'S Degree, Hospitality Administration/Management

- Take business-related courses such as Financial Management, Marketing and Promoting Food, and Food Service Management. - Explore other.

Associate'S Degree, Culinary Arts/Chef Training

- Develop a command of both classic and contemporary culinary methods and techniques in the CIA’s unique series of hands-on classes..