Khawaja Ali Email and Phone Number

* Revamped channel distributions and developed OPCA channels, onboarding over 50 accounts in Q1. Established close coordination with cross-departments (Trade Marketing/Modern Trade) to launch festivity campaigns for South LMTs.* Arranged PSL-2024, creating a nationwide buzz around the tournaments.* Analyzed category development potential by Launching a Consumer Path Survey, developing plans and evaluating progress monthly, and formulating reports for the sales lead… Show more * Revamped channel distributions and developed OPCA channels, onboarding over 50 accounts in Q1. Established close coordination with cross-departments (Trade Marketing/Modern Trade) to launch festivity campaigns for South LMTs.* Arranged PSL-2024, creating a nationwide buzz around the tournaments.* Analyzed category development potential by Launching a Consumer Path Survey, developing plans and evaluating progress monthly, and formulating reports for the sales lead (South) and HO.* Established trade discount plans for LMT, overseeing and tracking distributors' ROI, recommending corrective actions, and executing quality control measures.* Coordinated with the HR commercial manager to support staffing requirements, identifying untapped channels, new towns, brands, and improving rack productivity.* Built collaborative rapport with distributors and trade partners, implementing hands-on solutions for business model feasibility, and overseeing competitors' activities.* Resourcefully launched the Gold Store program for LMTs, enhancing visibility and space capture Show less

Decided to move to Karachi to explore new career opportunities and expand my learning curve. This move offers the chance to work closely with senior management and collaborate across various functions.* Responsible for the south belt of the Karachi region, leading a team of 5 TSMs in Karachi. * Re-structured Karachi GTM after a prolonged period of running a digital routing system. * Introduced various projects during inflationary waves to seize… Show more Decided to move to Karachi to explore new career opportunities and expand my learning curve. This move offers the chance to work closely with senior management and collaborate across various functions.* Responsible for the south belt of the Karachi region, leading a team of 5 TSMs in Karachi. * Re-structured Karachi GTM after a prolonged period of running a digital routing system. * Introduced various projects during inflationary waves to seize business opportunities, balance profitability, and retain the team, which were replicated in other regions nationally.* Launched an Authorized Dealer Network to establish strong footprints in C+, C- clusters, boosting business growth by +15%.* Successfully launched the Perfect Store pilot in Karachi in collaboration with the sector team, setting a model for national rollout. * Established a Hub & Spoke model for the coastal belt, doubling the business within H-2. Show less

With over a decade of diverse and enriched experience in Balochistan and the rural regions of the South, I have established new go-to-market strategies, developed hub-and-spoke models, renovated supply chains, and built high-performing teams through capability agendas. Leveraging technology-driven initiatives to create optimal models to enhance business outcomes.* Responsible for Baluchistan province to setting clear & SMART objectives to achieve annual volume with decided… Show more With over a decade of diverse and enriched experience in Balochistan and the rural regions of the South, I have established new go-to-market strategies, developed hub-and-spoke models, renovated supply chains, and built high-performing teams through capability agendas. Leveraging technology-driven initiatives to create optimal models to enhance business outcomes.* Responsible for Baluchistan province to setting clear & SMART objectives to achieve annual volume with decided growth.* Estimate & Analyze category development potential for each category within FLP & create subsequent plans to consistently grow.* Review progress as objectives at monthly basis & take corrective action plans as appropriate.* Responsible to ensure smooth flow of information to RSM & HO to aid strategic decision making.* Monitor & manage trade discounts.* Monitor & track distributer ROI & propose suggestions to leverage on distributer profitability.* Responsible to implement quality & control measures through team TSO.* Drive productivity optimization & motivation for the team through daily interaction.* Assist RSM to ensure optimization of staffing requirements through liaison with HR commercial manager.* Responsible for improving market share through identification of untapped channels, New towns, brands & optimal rack productivity.* Custodian for process implementation & improvement in area.* Asses & track team capability through ongoing feedback, regular review meetings & KPI’s tracking.* Conduct field training to ensure market excellence in all areas. Show less

•Deliver forecast month / year.•Develop and implement Area Business Plans in line with the business objectives of Region. Ensure achievement of shipment volumes, in market sales and other distribution related KSIs (Coverage, Hit rate and Call Frequency).•Disciplined implementation of the area sales activities.•Develop business acumen and interest of Distributor to fulfill required business needs•Close monitoring of his direct report sales activities on the ground.•Frequent… Show more •Deliver forecast month / year.•Develop and implement Area Business Plans in line with the business objectives of Region. Ensure achievement of shipment volumes, in market sales and other distribution related KSIs (Coverage, Hit rate and Call Frequency).•Disciplined implementation of the area sales activities.•Develop business acumen and interest of Distributor to fulfill required business needs•Close monitoring of his direct report sales activities on the ground.•Frequent market visits / monitoring Distributors & Trade/WWWR.•Prepare & submit distributor’s claims•Close communication formal / informal with his FSF team•Implementation brand activities / PPOSM through agreed SCP.•PDs / coach / mentor and train Area Sales Team & DSRs•Effective follow up of COC trainings - Area.•On time Reports / Administration/ Competitor activity / Customer complaints.•Compliance / adherence to company procedures & standards Show less

•Communicate trade programs, execute them & ensure their compliance as per program modalities.•Assist Regional Key Accounts Manager in setting sales targets, negotiating & developing merchandising contracts.•Track & review the performance of KA versus plan targets & update a record of outlet wise sales data & reporting to head office on regular basis.•Monitor & evaluate DSR performance, ensure coverage & required visit frequency.•Ensure timely & efficient implementation of the… Show more •Communicate trade programs, execute them & ensure their compliance as per program modalities.•Assist Regional Key Accounts Manager in setting sales targets, negotiating & developing merchandising contracts.•Track & review the performance of KA versus plan targets & update a record of outlet wise sales data & reporting to head office on regular basis.•Monitor & evaluate DSR performance, ensure coverage & required visit frequency.•Ensure timely & efficient implementation of the cycle plan.•Develop & manage relationships with KA & leverage these to capitalize business growth opportunities.•Launch different brands like Marlboro, Red & White & Bond Street in Quetta area. Show less

•Main objective is to achieve monthly targets, promotion of the product and make sure the availability.•Launch new Brands like Owsum, Tarang 125ml and Cream in Quetta Area.•Worked on Trade Survey and increased the trade Numbers in Quetta town. •Delivered my targets all of planed months through exact time period.• Groomed product through Display Shops.