Reporting to CEO - IIL and part of management committee for a Rs. 40 Billion revenue (Domestic + Export Sales of $ 200 M) company. Responsible for Steel and PE pipes business of the group. Driving the company Strategic Planning Process for 5 yrs resulting in many new projects.

Based in Dubai, reported to GM / CMO, prepared and implemented the Cluster business plans comprising GCC, KSA and Yemen. Managed sales, marketing and technical resources of the Cluster to meet the set targets for the Region. Key result areas were Business Development, P & L Accountability, Strategic Planning, HR Management, Credit control / Receivables and Customer Relationship Management. Led a regional cross functional team of +50 head count. Achieved a volume of 2 billion packs during 2011 in the Cluster (23% market share in aseptic cartons against competition -Tetra Pak). Made investment plans, strategized with the lead customers and brought organizational changes to transform the loss making Cluster on a path of profitable growth with revenue over EUR 71 Million during 2011.  Improved the profitability by +10% ( > EUR 8 million) over three years in Arabian Peninsula area.

Developed and implemented short term and long term business plans for Iran and GCC markets. Restructured the commercial organization in Kingdom of Saudi Arabia to provide focused customer service and strengthened the relationship resulting in achieving higher customer satisfaction levels. Led a regional cross functional team of +38 head count. Led a joint Research and Development project with a major regional customer for product innovations in the aseptic beverage industry. Identified potential strategic markets and made new customers in Iran and KSA leading to a +4% gain in market share which translates into more than 125 million liters of beverages over three years in Iran & GCC markets. Introduced a new product concept of particulate beverages in aseptic cartons for the first time in Iran and Kingdom of Saudi Arabia through leading customers.

BANGLADESH /SINGAPORE: Employed in Singapore and based in Bangladesh, responsibility for Business Development and Total Business Operation including: P & L, Portfolio Management and Key Accounts Management for customers of Bangladesh Market. Led a regional team of 23. PAKISTAN: Reported to Managing Director, led a 25 member team of Marketing and Key Account Managers. Strategic planning of dairy & beverage sector, credit control, staff couching and competence development were the main responsibilities.

A leading US manufacturer of surgical equipments, now Tyco / Covedien Healthcare

A leading Tetra Pak Pakistan customer in beverage