- On secondment with TimesTSW.- Campaign creation on Google, Facebook & LinkedIn.-Daily bid management to control the CPL on Google.- Facebook & LinkedIN campaign management & optimization to deliver maximum leads in controlled cost(CPL).- Optimizing the campaigns based on programme owner feedback(quality aspect) and audience targeting. -Maintaining the CPL & quality lead ratio.-Monitoring spend, and consistent feedback with team for improvement of campaign delivery.

- Spearhead B2B marketing drives, drafting company communications in line with brand image.- Create marketing strategies for books.- Drove book sales up by 300% after implementing SEO and SEM interventions.- Spearhead outreach programs geared towards fueling youth-led fellowships.- Evolve new storytelling and reporting methods to increase client and reader engagement.- Held digital marketing workshops to tutor incoming fellows.- Create digital media campaigns aligned… Show more - Spearhead B2B marketing drives, drafting company communications in line with brand image.- Create marketing strategies for books.- Drove book sales up by 300% after implementing SEO and SEM interventions.- Spearhead outreach programs geared towards fueling youth-led fellowships.- Evolve new storytelling and reporting methods to increase client and reader engagement.- Held digital marketing workshops to tutor incoming fellows.- Create digital media campaigns aligned with business goals. Show less

- Evaluated customer online behavior and provided insights regarding the same.- Analyzed qualitative data, trends, strategies, and competition to boost revenue generation.- Perform valid and reliable market research SWOT analysis.

- Conducted 30 summer workshops to teach over 100 schoolchildren how to build a career in marketing.- Taught students modern industry practices including digital marketing techniques and the future of marketing in VR and AR.- Conducted training workshop to teach children crowdfunding as a life skill.

- Content development for 200+ campaigns, 100+ video scripts, and 30+ PR articles.- Strategy development for digital marketing campaigns and expansion of social media programs across multiple platforms.- Built and conducted internal training programs and manuals for content strategy, campaign writing, social media marketing, videography, and copywriting.- Other involvement in industry field research, brand development, social media analytics, and UX writing.