Hayoung Kim Email & Phone Number

Seoul, South Korea

• Conducted market research and analyzed trends to improve marketing strategies
• Collected and analyzed data from advertisements and owned media channels to generate performance reports (Google Analytics, Google Ads, Meta, Naver Ads, Kakao Moment)
• Led meetings with local agencies to build partnerships for overseas expansion
• Developed and implemented marketing strategies targeting local (Korean) and global markets.
• Planned, executed, and optimized paid marketing campaigns across digital platforms (Google, Meta, Naver, Kakao).
• Managed brand-owned media channels to effectively deliver key messages to targeted audiences (Facebook, Instagram, Naver Blog, Kakao Channel).

Seoul, South Korea

• Collected and analyzed digital marketing data in order to enhance online advertisement efficiency
• Took in charge of operating paid advertisements on online platforms including Google and Meta
• Created marketing contents, such as newsletters and news articles, to increase fund credibility
• Cooperated with Design and Marketing Team to strengthen the overall company branding strategy
• Translated business and marketing documents from English to Korean and vice versa
• Managed social media accounts including Facebook, LinkedIn, Twitter, Reddit, etc.

Seoul, South Korea

• Planned and exercised sales and marketing strategies as a skincare country manager of Southeast Asian countries: the Philippines, Singapore, Vietnam, Bangladesh, and Mongolia
• Operated e-commerce in Southeast Asian markets to promote direct B2C sales
• Executed paid marketing campaigns in digital advertising channels (Google, Meta, and Shopee)
• Conducted collaborated contents with Youtube influencers for KOL marketing
• Analyzed daily sales and machine data to develop sales and marketing strategies
• Participated in weekly and monthly meetings to present performance report and share marketing insights