- Developing and implementing product strategy- Managing multiple ODMs (Original Design Manufacturer) in China- Designing and executing pricing strategies tailored for global markets (MEA, EU, APAC, and CIS)- Establishing and running operational cycle for global demand planning- Leading development of product materials on a global scale- Establishing after-sales service operations in countries of presence- Hiring, management, and motivation of multinational team, both onsite and remoteAchievements- Developed APAC bestseller: (288s 4G) model- Successfully secured a contract with the top feature phones ODM- Built a product team from its foundation, designing organizational structure, managing hiring processes, and defining KPIs

- Setting mid- to long-term business and marketing objectives, and coordinating cross-functional teams for effective execution- Managing a portfolio over $2 billion turnover, with P&L responsibility- Developing and executing Portfolio and Go-To-Market strategies- Managing Marketing and Promotion budgets- Directly managing four teams: product marketing (including demand planning), budgeting, co-marketing, and sales engineeringAchievements- Launched two new sales mechanics: Trade-in & Subscription, boosting Flagship sales by over 20%- Attained #1 market share in 19`Q2, driving a +38% increase in flagship sales- Optimized promotion budget by 20% YoY, improving ROI without sales decrease

- Managing 11 subordinates under direct line- Managing portfolio with $2 billion plus turnover including full P&L accountability- Product Portfolio strategy setting and execution- Product Go To Market strategy and Product life cycle setting and execution- Demand planning- New business opportunities development and execution- Team development: Learning and trainings planning, internal mentorship stimulation, Roles and Responsibilities evolution planning

- Product Portfolio strategy setting and execution- Portfolio Management including pricing, Product life cycle and channel management- Market size and trends estimation for long-term sales planning- Deep market analysis including competition by segment, pricing, channels, promotions- Sales, Market share and profit forecasts- By SKU short/mid-term demand planning- Quarterly/yearly portfolio planning considering Product life cycle and channel strategy- Customer negotiations regarding portfolio, Terms & conditions and promotions- Demand generation – developing the activities to drive demand for the products- Working with PR to manage launch tours and product review programs- Product training / introduction materials development

- Product Line up strategy (Pricing / Channel / Promotion) for CIS countries- Monitoring and guiding sales and marketing activities of CIS subsidiaries- Market research/data analysis incl. market trends and competitor analysis, market forecasts, product pre/post-launch market response sensing, channel analysis - Provided strategic input for product development, positioning, portfolio management and channel development - Preparing and conducting new product trainings for subsidiaries - Supporting CIS Sales & Marketing teams with new product information