Kate Cassidy

Kate Cassidy Email and Phone Number

Ecommerce | Marketing | Partnerships | Digital Strategy @ Tydo
Kate Cassidy's Location
Philadelphia, Pennsylvania, United States, United States
Kate Cassidy's Contact Details

Kate Cassidy personal email

n/a
About Kate Cassidy

I am a strategic marketer with experience leading partner programs, building GTM strategies, and improving digital experiences for customers and their clients. I’m a prolific content creator and passionate about collaboration and finding the best ways to communicate with customers and leads. I take deadlines and documentation seriously. I’m crafty, upbeat, and a genuinely nice person! Get in touch to talk all things ecommerce, marketing, and design.

Kate Cassidy's Current Company Details
Tydo

Tydo

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Ecommerce | Marketing | Partnerships | Digital Strategy
Kate Cassidy Work Experience Details
  • Tydo
    Head Of Partnerships
    Tydo Aug 2023 - Present
    San Francisco, California, Us
  • Tydo
    Partner Marketing Manager
    Tydo Mar 2022 - Sep 2023
    San Francisco, California, Us
    I am building Tydo's Partner Marketing Playbook and working to drive leads, support growth, and build loyalty.
  • Carthook
    Partner Marketing Manager
    Carthook Mar 2021 - Mar 2022
    London, England, Gb
    I built a Partner Marketing Program that increased brand awareness, drove leads, and retained customers. I collaborated with tech and agency partners throughout the Shopify ecosystem to execute strategic multi-channel co-marketing campaigns. As a prolific content creator, I wrote and designed educational and promotional content for emails, blogs, webinars, social, ebooks, web, and more. I supported CartHook's GTM strategy via merchant education, and product marketing. I closely tracked our analytics in order to optimize, iterate, and improve.
  • Temple University Blackstone Launchpad Powered By Techstars
    Program Manager
    Temple University Blackstone Launchpad Powered By Techstars Sep 2015 - Mar 2021
    Designed programming and established partnerships to support student entrepreneurs. I managed all strategic marketing and communications between our office and Temple's 17 schools and colleges. I led digital marketing campaigns, produced 20+ events each semester, and facilitated cross-campus collaborations. During my tenure, student entrepreneurs were successful in raising $2.6M in investments, and opt-in subscribers increased by 460%.
  • Golden Hour
    Founder
    Golden Hour Jun 2018 - Apr 2020
    GOLDEN HOUR is a small-batch clothing company focused on using sustainable, dead stock fabric. All patterns are exclusively made by me, and all clothing is hand-made. I also manage all aspects of marketing and production—including web design, operations, and customer service.
  • Technically Media
    Events Director, Secretary Of The Board
    Technically Media Sep 2013 - Aug 2015
    Philadelphia, Pa, Us
    Scaled existing product portfolio to drive business development. Increased events profits, attendance and sponsorship. Grew annual signature events, drawing 40,000+ attendees and increased signature event revenue by 35% in 2014. Executed 30+ events in 2014 in PA, MD, DE and NY (15 were new concepts). Delivered marketing concepts that resulted in a 50% increase in opt-in subscribers. Generated local and national media coverage through public relations campaigns.
  • Napco
    Director Of Conferences And Events
    Napco Jun 2012 - Oct 2013
    Philadelphia, Pa, Us
    • Directed operations, marketing, branding, web design and logistics for 17+ annual events• Managed legacy initiatives while launching new ones and oversaw their planning, development and implementation.• Produced Power Meetings, exclusive relationship-building events developed for industry elites. 100% of attendees polled would return or recommend the series• Exceeded initial portfolio profit goals by 20% • Proliferated brand messaging via various marketing channels including: email, web ads, surveys, video, tradeshows, print advertising, direct mail and more• Designed sponsorship packages and acted as a sponsor liaison and project manager• Monitored campaign analytics to improve engagement• Negotiated vendor contracts, developed budgets and timelines• Managed team of event staff NAPCO Media is a business-to-business digital media company serving the consumer technology, marketing, retail, non-profit, printing & packaging, publishing and promotional products industries. NAPCO’s mission is to build community between their audience and their clients through integrated media programs, video services, marketing services, events, custom content and e-learning. Their services are designed to deliver value and provoke actions that generate measurable results.
  • Napco
    Marketing Director
    Napco 2010 - Jun 2012
    Philadelphia, Pa, Us
    • Managed the integrated marketing campaigns of two B2B publications • Increased unique monthly web traffic by 285% via email marketing and advertising• Increased social media presence by 100% • Created content and evolved creative direction for two brands
  • Ogilvy
    Marketing Representative
    Ogilvy 2009 - 2010
    New York, Ny, Us
    Assisted local team in market research on behalf of an agency client, American Express. Surveyed potential customers, compiled data and submitted reports. Ogilvy is one of the largest marketing communications companies in the world. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications.
  • Nelson
    Marketing Assistant
    Nelson Aug 2008 - 2009
    Minneapolis, Mn, Us
    NELSON is part of a global architecture, design, engineering, and consulting services organization with over 700 Teammates in over 22 locations around the world and strong experience in a broad range of industries.
  • Philadelphia Weekly
    Editorial Intern
    Philadelphia Weekly Dec 2006 - May 2007
    Philadelphia, Pa, Us
    http://www.philadelphiaweekly.com/arts-and-culture/natural_born_schuylkillers-38427154.html
  • Alloy Media + Marketing
    Brand Ambassador And Recruiter
    Alloy Media + Marketing 2006 - 2006
    New York, Ny, Us
    Recruited and interviewed potential focus group candidates and compiled research for clients. Primarily for American Eagle Outfitters

Kate Cassidy Skills

Social Media Event Planning Marketing Email Marketing Advertising Online Marketing Public Relations Indesign Photoshop Marketing Strategy Newsletters Publishing Copywriting Social Media Marketing Direct Mail Editorial Illustrator

Kate Cassidy Education Details

  • Temple University
    Temple University
    Journalism
  • University Of Virginia
    University Of Virginia
    Semester At Sea

Frequently Asked Questions about Kate Cassidy

What company does Kate Cassidy work for?

Kate Cassidy works for Tydo

What is Kate Cassidy's role at the current company?

Kate Cassidy's current role is Ecommerce | Marketing | Partnerships | Digital Strategy.

What is Kate Cassidy's email address?

Kate Cassidy's email address is ka****@****ple.edu

What schools did Kate Cassidy attend?

Kate Cassidy attended Temple University, University Of Virginia.

What are some of Kate Cassidy's interests?

Kate Cassidy has interest in Public Relations, Crocheting, Sewing, Diy Projects, Marketing, Advertising, Travel, New Media.

What skills is Kate Cassidy known for?

Kate Cassidy has skills like Social Media, Event Planning, Marketing, Email Marketing, Advertising, Online Marketing, Public Relations, Indesign, Photoshop, Marketing Strategy, Newsletters, Publishing.

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