Experienced Executive with two decades of leadership, driving strategic vision and executing data-driven marketing strategies. Successful experience in expanding market share and revenue across Technology, Services, Consumer Products, Construction, Automotive, and Non-Profit sectors. Successful in hands-on leadership of complex initiatives, brand building, and value creation in B2B/B2C landscapes. Adept at ROI, P&L, and market share accountability. Proficient in digital/traditional strategy implementation, project advancement, and bottom-line impact.Passionate about and skilled at designing and implementing digital and traditional strategies that translate vision into executable plans, move projects forward, deliver on the brand promise, and achieve bottom-line results. Lead with an approach that is focused on P2P relationships and engaging customers and stakeholders at every touchpoint. Specialties: • Go-To-Market, Product Launch, Market Expansion• Competitive Advantage, Growth Roadmap• Strategic Branding, Delivering on Brand Promise at Every Touchpoint • Customer Experience, Customer Journey Mapping, UX Design, Behavior Segmentation • Experiential Marketing Strategy & Implementation • Digital Marketing, SEO, PPC, Retargeting, Data Analytics, Content Marketing• Lead Generation, Sales Channel Analysis & Strategy • Strategic Alliances, Partnerships Development, Client Services• Royalty, Incentive, Gift Card Programs Development & Implementation • Organizational Management, Fundraising, Annual Events • Partnerships, Investors, Government, Union Relations• Boards, Trusts, Funds, Committees, Task Forces, Volunteers• Recruiting, Mentoring, Coaching, Training, Career Path
Listed skills include Marketing Strategy, Strategic Planning, Strategic Partnerships, Management, and 43 others.
