- Designs email design templates relevant to brand identity and audience. - Sustains customer retention using KPI strategies (A/B Testing, Segmentation, Flow Series). - Schedules, manages and analyzes campaigns for weekly newsletter, events, launches and restocks. - Creates marketing strategies with performance auditing to troubleshoot KPI pain points.

- Develops a la carte and packaged visual design assets for small businesses and creatives by focusing on brand voice.- Compiles brand data to produce clientele storylines, resulting in design assets that communicate effectively to target user audiences. - Focuses on serving diverse audiences to provide design resources for the underserved and overlooked.

- Creates and strategizes email UX/UI for brand campaigning, updates, subscription and event marketing. - Visually designs digital and physical stationery products to increase user awareness and sales on website and application interfaces.- Schedules visual templates on Instagram, Twitter, LinkedIn and Pinterest to align with email marketing.Updates purposeful and original UX writing and messaging on both Klaviyo and Shopify ecommerce programs.

- Increased Color Vision’s user motivation on social media platforms by using consistency within UI brand templates.- Created UI templates for multiple marketing channels to gain user overall user interaction.- Accrued 700+ followers on Instagram interface and increased UX user engagement from 1.3K to 23K within the first year.

- Obtained knowledge on basics of UX design and design thinking by exploring professional techniques to gain user insight.- Conducted competitive evaluations to zero in on disruptive design ideas. - Held user interviews to create user personas relevant to design brainstorming ideas.- Compiled UX research data by conducting techniques such as user storyboards, card sorting, journey and empathy maps and opportunity solution trees.- Revised research criteria and narrowed in on effectiveness of ‘how might we’ statements by addressing particular depth based user needs.- Prepared distinct and aligned user solutions for lo-fi and high-fi prototypes based on self and course taught UI knowledge.

- Conducted research alongside the founder to develop UI branding in typography, color and marketing templates. - Developed relevant messaging for product campaigning and releases.- Established authentic UI branding design aligned to Cozy Girl Squad’s identity to garner organic growth on primary interface (Instagram).