We can see that life is a never-ending buying cycle. In the cycle, marketers have an essential role as guidance and adviser, telling the customer why you need to go with this product and why it is a correct choice. Each customer has his/her own buying journey. As I guidance, depending on how you draw the path for your target audience, the journey can be fun and simple as customers want to retake it or rough us; no one wants to go over. To give clear and concise guidance to our dear customers, I always do research and analyze the market. According to the economic growth and crisis, optimize the marketing plan accordingly. 2020 Covid19 challenged marketers more than before, digital marketing become the top of the marketing tool. As a small business owner, I was happy to know essential knowledge and skills to overcome this challenging time. All this sounds exciting to you. Let's get connected!