I'm a strategic marketer with a strong background in direct response / ROI based performance marketing. In recent years I have understood, embraced and am now on a personal crusade to improve businesses understanding of brand building, content marketing and customer insight. Knowing why a company exists, what it stands for and why, and who the core customers are, is paramount to business success and yet many businesses fail to answer these questions.I still dabble in PPC once in a while, I write content for the Adido blog, attend events to challenge my own thinking and approach, and I help to nurture a talented team of marketing professionals within Adido across SEO, PPC, social, email and display. I enjoy playing devils advocate on briefs to maximise their usefulness; I'm not afraid to challenge the status quo and provide alternative viewpoints; and I always ensure that work produced is to the highest standard it can be (whether that's my own or someone else's). I love working by the beach and on Saturdays (in the winter) you'll find me playing for one of Bournemouth's hockey teams.