Kathleen (Katie) Herron Email & Phone Number

Baltimore, MD

• Spearhead the enterprise marketing function across multiple high-impact businesses, including national sports venues, mobile wagering apps and numerous globally televised sports and entertainment events, including the.
• Conceptualize and execute innovative design solutions for web assets, large-scale event signage, and various marketing materials, resulting in a 15% increase in engagement metrics across all platforms.
• Direct the development of a comprehensive brand style guide to ensure consistency across all marketing materials, leading to a 30% increase in brand recognition in 2023.
• Collaborate with cross-functional teams to implement new design strategies that has resulted in a 25% reduction in production costs while maintaining high-quality creative standards.

Washington DC-Baltimore Area

• Create omnichannel marketing solutions for leading brands focusing on growth through customer acquisition, design aesthetics and revenue generation.
• Excellence in creating meaningful marketing strategies with agility, staying ahead of evolving customer expectations in dynamic and competitive markets.
• Known for enthusiastic and empathetic leadership style and ability to clearly articulate goals.
• Business practices categorized by driving measurable results, leveraging data to achieve actionable business goals that fuel revenue growth, brand expansion and business transformation.

San Francisco, California, United States

• Designed memorabilia books for all 4 major American sports organizations (MLB, NBA, NHL, NFL) for professional athletes including Clayton Kershaw, Ryan Zimmerman, Pete Alonso.
• Implemented efficient workflow processes, reducing production time by 25%.

Arlington, VA

• Design partnership to define and execute visual brand identity for global company, VF Corporation and its subsidiaries.
• Collaborated with cross-functional teams to create executive presentations, flyers, convention banners, infographics, e-mails, environmental designs, and digital presentations to effectively communicate the brand’s.
• Clients include Vans, The North Face, Timberland, Supreme

Washington, District Of Columbia, United States

• Creation of graphics for non-profit organization with a primary focus on wildlife preservation.
• Managed social media strategy and creative campaigns to align with business goals.
• Performed research on current benchmark trends and audience preferences; Monitored organization’s SEO and web analytics.

Reston, Virginia, United States

• Conceptualized and executed a comprehensive visual content rebrand for a technology consulting company with government clients, resulting in a 30% increase in brand recognition within the target market.
• Instructed management and technology consulting staff on graphic design best practices and digital software.
• Diligent adherence to precise specifications for confidential company publications and client presentations.

Rockville, MD

• Part of internal studio team creation of brand-boosting materials and competitive creative analysis for over 10 global and domestic hotel chains.
• Production of print and digital collateral with adherence to company brand specifications including B2B, B2C, E-newsletters and infographics.
• Utilized project management methodologies to pace projects and track milestones en-route to completion.

Ashburn, VA

• Led the visual identity of the Washington Football Team, overseeing the creation and implementation of design strategies to maintain and evolve the team’s brand, ensuring consistent, compelling, and on-brand graphics.
• Implemented a highly effective digital communication strategy by managing content management systems (CMS), creating engaging email blasts, and producing informative e-newsletters that led to a 30% growth in online fan.
• Continuously pushed the boundaries of design innovation by conceptualizing and producing cutting-edge graphics for marketing campaigns, merchandise, and stadium signage, elevating the fan experience.
• Developed and executed compelling branding concepts for various team events and initiatives, including training camps, fan engagement activities, and player meet-and-greets, ensuring a consistent and visually appealing.