Kathleen (Katie) Herron Email & Phone Number

Baltimore, Md

Spearhead the enterprise marketing function across multiple high-impact businesses, including national sports venues, mobile wagering apps and numerous globally televised sports and entertainment events, including the Preakness Stakes.• Conceptualize and execute innovative design solutions for web assets, large-scale event signage, and various marketing materials, resulting in a 15% increase in engagement metrics across all platforms.• Direct the development of a comprehensive brand style guide to ensure consistency across all marketing materials, leading to a 30% increase in brand recognition in 2023.• Collaborate with cross-functional teams to implement new design strategies that has resulted in a 25% reduction in production costs while maintaining high-quality creative standards.

Washington Dc-Baltimore Area

Create omnichannel marketing solutions for leading brands focusing on growth through customer acquisition, design aesthetics and revenue generation.• Excellence in creating meaningful marketing strategies with agility, staying ahead of evolving customer expectations in dynamic and competitive markets.• Known for enthusiastic and empathetic leadership style and ability to clearly articulate goals.• Business practices categorized by driving measurable results, leveraging data to achieve actionable business goals that fuel revenue growth, brand expansion and business transformation.

San Francisco, California, United States

Designed memorabilia books for all 4 major American sports organizations (MLB, NBA, NHL, NFL) for professional athletes including Clayton Kershaw, Ryan Zimmerman, Pete Alonso.• Implemented efficient workflow processes, reducing production time by 25%.

Arlington, Va

Design partnership to define and execute visual brand identity for global company, VF Corporation and its subsidiaries.• Collaborated with cross-functional teams to create executive presentations, flyers, convention banners, infographics, e-mails, environmental designs, and digital presentations to effectively communicate the brand’s message.• Clients include Vans, The North Face, Timberland, Supreme

Washington, District Of Columbia, United States

Creation of graphics for non-profit organization with a primary focus on wildlife preservation.• Managed social media strategy and creative campaigns to align with business goals.• Performed research on current benchmark trends and audience preferences; Monitored organization’s SEO and web analytics.

Reston, Virginia, United States

Conceptualized and executed a comprehensive visual content rebrand for a technology consulting company with government clients, resulting in a 30% increase in brand recognition within the target market.• Instructed management and technology consulting staff on graphic design best practices and digital software.• Diligent adherence to precise specifications for confidential company publications and client presentations.

Rockville, Md

Part of internal studio team creation of brand-boosting materials and competitive creative analysis for over 10 global and domestic hotel chains.• Production of print and digital collateral with adherence to company brand specifications including B2B, B2C, E-newsletters and infographics.• Utilized project management methodologies to pace projects and track milestones en-route to completion.

Ashburn, Va

Led the visual identity of the Washington Football Team, overseeing the creation and implementation of design strategies to maintain and evolve the team’s brand, ensuring consistent, compelling, and on-brand graphics across all touchpoints.• Implemented a highly effective digital communication strategy by managing content management systems (CMS), creating engaging email blasts, and producing informative e-newsletters that led to a 30% growth in online fan engagement.• Continuously pushed the boundaries of design innovation by conceptualizing and producing cutting-edge graphics for marketing campaigns, merchandise, and stadium signage, elevating the fan experience.• Developed and executed compelling branding concepts for various team events and initiatives, including training camps, fan engagement activities, and player meet-and-greets, ensuring a consistent and visually appealing team presence.