Strategic marketing lead for global healthcare organization focused on myopia management through advanced orthokeratology specialty lenses. Developed the company's strategic marketing plan and budget, and led execution of plans including public relations, events, trade media sponsorships, strategic partnerships, digital marketing, acquisition marketing, customer retention initiatives and go-to-market strategies. Developed the department's policies and procedures, utilizing best practices to drive efficiency and optimize results.

Evaluate client needs and make recommendations for marketing, sales and operations teams. Develop strategic and multifaceted marketing, communications and public relations campaigns including traditional and online marketing. Develop budget or work within given budget to accomplish company goals and objectives. Analyze and evaluate projects to determine changing needs of company. Stay abreast of trends within marketing and the company's industry, and offer feedback and new ideas to maximize ROI. Analyze or help develop annual business plan and make recommendations for growth. Provide vision and leadership to clients. Assist or assume responsibility regarding vendor negotiations. Manage involvement of company executives and key staff members to execute on given plan. Conduct necessary research and competitive analysis. Lead development of social media strategy and create or optimize company's social platforms. Develop content for all materials including website and print, ensuring consistent branding. Develop compelling stories for public relations initiatives with an average 25% article placement. Develop and execute public relations, marketing and promotional campaigns.

Senior marketing lead for nationwide network of 600+ private audiology practices. Led strategic marketing initiatives for corporate and member initiatives. Responsible for the marketing communications team of traditional and digital marketing experts.• Optimized department and organizational processes and measurement systems to enhance efficiencies across the business• Successfully identified opportunities for improvement and growth that resulted in a 24% increase in sales year-over-year • Aligned departmental planning with sales initiatives to create, launch and track performance of products and services, resulting in an increase in membership by 10% year-over-year, exceeding set goals• Led development of direct-to-consumer portal to capture consumers in every part of the sales funnel, across all channels, including ongoing drip marketing initiatives, social media, content creation, data analytics, etc.• Developed and delivered sales tools, presentations and talk tracks to generate new business

Marketing lead for an internet-based business in pre/early launch phase. Developed and executed annual marketing and outreach plans for the corporate company and branded products. Managed overall creative direction and guidelines to ensure brand consistency across all mediums. Oversaw and wrote content for all communications and collateral including websites, print, email marketing, social media and blogs. Analyzed and monitored market trends and competitive research. Identified potential business partners and developed plans to engage them. Managed the development of company and product websites including content development, design, and UX. Developed launch plans for new products. Set company guidelines and procedures for all marketing, promotions, branding and public relations initiatives. Provided input and direction on product development. Managed marketing staff and event volunteers. Project lead for all company events.

Planned, directed, and coordinated operations of the organization including formulating policies, financial analysis and forecasting, account payables, account receivables, human resource responsibilities and overall office management. Determined needs of company by analyzing areas requiring improvement to maximize efficiency and improve profitability. Developed overall company business plan and marketing/sales plans within. Developed and implemented website design proposals for clients and served as liaison between client and web developers. Managed and executed marketing initiatives for company and clients including email campaigns, website design/editing, writing, graphic design, strategic planning, public relations planning, social media, event management, promotional presentations, webinars, and more.

Marketing Director Summary: Developed, managed and implemented multifaceted, strategic and creative marketing and public relations plans. Directed all marketing activities and assumed responsibilities for email campaigns, direct mail, advertising, client and customer communications, branding, and conference literature, etc. Managed producer/marketing/sponsorship schedules and timelines. Developed sponsor marketing programs that resulted in revenue generation and growth. Managed annual marketing/PR budget and ensured projects were completed on time and within budget. This multi-faceted role assumed responsibilities for creative/brand management, strategic planning and analysis and quality control. Managed marketing/graphic design staff as well as intern (4). Highly collaborative position working in conjunction with all departments including sales, production and events. Reported directly to CEO/General Manager.Company Summary:The Eventful Group is famous for building thriving communities of common interest.Every event is a forum for delegates, speakers and partners to share their knowledge and forge strong working relationships. The whole emphasis is on breaking down barriers between people, creating an atmosphere of openness, and facilitating meaningful and productive conversations.Each event is thoughtfully designed to encourage you to look outside of your company and industry, engage in brave and important conversations, find answers, and inspire you to explore future opportunities.And we go beyond interaction and transaction. Because Eventful events have heart and soul, offering you a purposeful place to improve both professionally and personally. We love what we do. We really do care about our customers. And our promise to you is to redefine any previous event experience you've had.

Created, managed and implemented strategic marketing, communications and public relations plans designed to penetrate and grow targeted markets. Developed and managed customer communications strategy including customer incentive and loyalty programs. Developed and implemented policies and procedures for public relations, prepared press releases, etc. Established brand and company differentiators with prospective customers to gain market share over major competitors such as Dell and HP. Developed and circulated weekly electronic newsletter to sales force and leadership team. Managed internal communications strategy for executive leadership team. Developed customer communications programs; managed content for literature.