- As a multidisciplinary agency and music label, my role at SVNBIRDS includes developing communications strategies for all artists' projects and releases across traditional media as well as media and digital marketing- Developing and maintaining artists' personal brands consistently across all channels- Building and maintaining strong relationships with journalists and key stakeholders across the art and music scenes and securing media opportunities in the MENA region

• Developed social media communications plans for Cenomi Group; a leading retailer and shopping mall operator in Saudi Arabia• Collaborated closely with the creative team to ensure the realization of creative briefs and deliver compelling content that resonated with target audiences• Developed comprehensive social analytics reports, providing valuable insights on audience, and performance.• Created engaging and informative social media content for various clients, resulting in a 33%… Show more • Developed social media communications plans for Cenomi Group; a leading retailer and shopping mall operator in Saudi Arabia• Collaborated closely with the creative team to ensure the realization of creative briefs and deliver compelling content that resonated with target audiences• Developed comprehensive social analytics reports, providing valuable insights on audience, and performance.• Created engaging and informative social media content for various clients, resulting in a 33% increase in engagement in Q3 2023. Show less

- Successfully helped with business development, playing a role in acquiring over 8 new high-profile retainers over the course of 2 years by developing strategy, and pitching while showcasing exceptional marketing and leadership skills- Developed and executed highly effective quarterly and monthly PR and social media strategies resulting in exponential growth in KPIs across multiple channels for a diverse range of high-profile clients including The UAE Pavilion in Expo2020, The Crown Prince… Show more - Successfully helped with business development, playing a role in acquiring over 8 new high-profile retainers over the course of 2 years by developing strategy, and pitching while showcasing exceptional marketing and leadership skills- Developed and executed highly effective quarterly and monthly PR and social media strategies resulting in exponential growth in KPIs across multiple channels for a diverse range of high-profile clients including The UAE Pavilion in Expo2020, The Crown Prince Court of Abu Dhabi, Khalifa Fund, Etisalat, IMKAN, and more- Demonstrated excellent client servicing skills while also effectively managing and leading a team of account executives, designers, and content creators to achieve outstanding results Show less

- Developed highly effective social media strategies for a range of hospitality clients, including Kempinski Hotels, Conrad Abu Dhabi, and the One & Only hotels, on a monthly, quarterly, and annual basis across multiple platforms- Maintained up-to-date KPI metrics, staying abreast of market and industry trends to ensure that clients received the most effective social media strategies and campaigns possible- Created detailed creative briefs and content development guides to ensure that… Show more - Developed highly effective social media strategies for a range of hospitality clients, including Kempinski Hotels, Conrad Abu Dhabi, and the One & Only hotels, on a monthly, quarterly, and annual basis across multiple platforms- Maintained up-to-date KPI metrics, staying abreast of market and industry trends to ensure that clients received the most effective social media strategies and campaigns possible- Created detailed creative briefs and content development guides to ensure that all social media content was on-brand, consistent, and engaging for each individual client Show less

- Helped strategize, curate and put together deep community oriented insight documents for brands such as Nike Middle East.- Managed social media accounts for several brands including Converse, H.E.A.T. Cafe, Drop Dubai and Origami Dubai.- Created online and offline activations for previously mentioned F&B brands with the goal of increasing footfall and store visitors.- Created detailed social media analytics reports for all brands mentioned above.- created social media content… Show more - Helped strategize, curate and put together deep community oriented insight documents for brands such as Nike Middle East.- Managed social media accounts for several brands including Converse, H.E.A.T. Cafe, Drop Dubai and Origami Dubai.- Created online and offline activations for previously mentioned F&B brands with the goal of increasing footfall and store visitors.- Created detailed social media analytics reports for all brands mentioned above.- created social media content for aforementioned F&B brands including photos, graphic designs and animated GIFs.- Transcribed, translated and prepared subtitled many visual productions including TVCs and Youtube videos for several brands including Sephora, Careem, Expo 2020 and more. Show less

- Written Articles and conducted interviews regarding Sudanese and south Sudanese arts and cultural heritage. - Helped organize local events concerned with local arts and culture.

- Cofounder and COO of the local marketing agency BRND RED.- Lead customer acquisition negotiations of 6 different accounts over the first 7 months of the company's age.- Managed several accounts in different fields including Technology, entertainment, Foods and Beverage, Media, finance and more.

- Responsible of all inbound and outbound marketing including: - Social media strategy.- Content creation.- Emails and bulk SMS.- In charge of managing and guiding the business development process

Helped create and implement the Season campaign of Ramadan 2017 for Capo; one of the biggest dairy companies in Africa.

Responsibilities include:- Creating and maintaining the vision for the brand and social outlook for Caffeine cafe.- Public Relations- Social media strategy.- Social media management- Content creation- Responsible for reaching out to the customers and creative promotion. - Organized bi-weekly events including music nights, open mic nights and more.- Event marketing.