My Ph.D. research examines Vietnamese K-pop fandom under the research approach of digital ethnography. In my thesis, affect theory is employed to frame Vietnamese K-pop fan practices in identity expression, representation, commercialisation, community building, and response to their socio-cultural reality and cultural imaginary.During my professional experience, I have gained diverse skills such as administrative, creative, marketing, social and academic competencies. My objective is to have a career within the university setting and work with students, particularly at higher education or graduate level, to provide support for their academic endeavors.