•Lead a team of marketing professionals to develop and execute strategic marketing plans aimed at achieving sales targets and market growth.• Develop global brand strategies and made recommendations, ensuring alignment with Aima international division goals, including marketing and financial objectives, strategies, and tactics.• Conduct market research and analysis in Indonesia and Vietnam to identify market opportunities to execute the effective marketing plan.• Monitor regional and global market trends and performed competitor research to identify new growth opportunities.• Support cross-functional efforts such as site localization, regionalized messaging, demand generation, email marketing, and product marketing by collaborating with internal marketing and regional sales teams.

• Recruited directly by Southeast Asia region CEO to lead the marketing team of one of the strategic markets for Huawei, raise the brand consideration, improve brand image and to achieve sales target. • Reached 100% brand awareness of new product line - Huawei nova series, stepped into a leadership role to drive sales and store traffic by running unique social campaigns and connecting with music, fashion and gaming industry. • Developed social media strategy for SEA countries, managed the social media buying to earn highest SOV for product campaigns, built trustworthy relationships with media and public.• Oversaw influencer partnerships and drove effective social media campaigns, including a TikTok campaign that garnered over 39 million organic views without any budget expenditure.• Collaborated with the global and regional marketing teams to translate Huawei global strategies into local action plans and annual budget goals for development and growth of HMS (Huawei Mobile Service) smartphones.• Tapped into Esport industry as the pioneer smartphone brand in 2017, sponsored top mobile game team, collaborated with top mobile apps and positioned Huawei as top considering brand for mobile game.

• Developed a corporate promotion and communication plan in liaison with product team, retail team and management team. 
• Created and implemented unique and differentiated marketing initiatives across print, digital, web and social media outlets to optimize online presence and maximize brand and sales impacts.• Managed brand partnership and executed the activation across the country.• Collaborated with several industrial key opinion leaders for major product campaigns and monitored assigned budgets, targeted profits and expenses to evaluate cost effectiveness and results.

• Developed and refined in-store demonstration programs including merchandising, POSM displaying, signage installation. • Handled KA shop activation and implemented several road shows nationwide to drive sales. • Managed and maintained good media relations in order to promote the brand image. • Recruited the team members and established the marketing team to build brand awareness in the market. • Identified the effective sponsorship programs, managed and carried out the sponsorship activities with major broadcasting channels. • Established the media relation with key media outlets, created Brand page on social media to tap into digital marketing

• Developed and maintained close relationships with clients, presented the creative idea for approval and made sure they were in line with client’s brand guideline• Collaborated with creative team to design and deliver the creative campaigns to the clients on time • Managed day to day operations for the client’s account, proposed suitable talents to the clients for their brand campaign • Ensured to deliver the desired productive campaign according to the approved brief and plan by the clients• Prepared the complete report and followed up the feedback from the clients

• Assisted with day to day operations of the HR functions and duties.• Processed documentation and prepared reports relating to personnel activities such as staffing, recruiting, training, performance evaluations, attendance and calculating payroll. • Prepared annual staff party, employee’s welfare activities, scheduled interviews, performed orientations training for new employees and updated new employee records.