- Led a large-scale event for a well-known brewery, creating and executing a marketing plan that included strategic media outreach and influencer engagement. The event garnered significant media attention, rave reviews, and was adopted by the internal team as the model for future events. This success secured an ongoing partnership for the following year.- Developed a comprehensive social media and marketing strategy for a nonprofit, exceeding engagement goals and enhancing brand visibility. Managed an intern and directed the creation of impactful graphic designs and print materials, strengthening community connections and increasing event participation.These are two highlighted projects that showcase my ability to drive impactful, results-oriented marketing strategies.

Run United is a vibrant Walk/Run Club in Cincinnati dedicated to celebrating diversity and inclusivity in the running community. I recognized the lack of ethnic diversity in traditional run groups and established Run United to create a space where people from all backgrounds can come together, walk, run, and connect. - Mission: Promote unity, health, and community engagement through running, and fostering meaningful relationships.- Our Goal: We are striving towards a more inclusive and connected Cincinnati.- We invite all running groups to join us twice a month to break down barriers.- Partnered with organizations like Body Armor, Black Girls Run, Black Men Run, and Fleet Feet for Run United, and currently working on more partnerships for this season.

- Spearheading a thriving apparel business with a 321% revenue increase over five years, driven by strategic partnerships with major organizations like local sports teams, universities, and cultural institutions.- Boosted website traffic significantly over the past three months: organic traffic up 180%, direct traffic up 153%, referral traffic up 1,490%, and organic social traffic up 35%.- Developed and shared engaging social media content, resulting in a 151% growth in followers across all platforms in the last three years.- Executed high-performing email and text marketing campaigns, reaching a 41% open rate, 3% click-through rate, 4.6% conversion rate, and an impressively low unsubscribe rate of .018%.- Optimized event strategies to drive attendance and achieved a remarkable +2100% increase in post-event sales compared to the previous year.

- Marketed, planned, and executed 11 large-scale taproom events, driving a 255% increase in guest attendance and exceeding daily sales targets by 175-400%.- Developed impactful digital marketing campaigns, with several going viral, boosting both sales and social media engagement significantly.- Led creative direction for digital and print marketing materials, ensuring cohesive and on-brand messaging across all channels.- Managed content creation, including DSLR photography and videography, with work featured in news articles, blogs, print media, books, and trade magazines.- Collaborated with teams to successfully launch 237 new products, expanding distribution from 14 to 22 states.

- Drove lead generation and customer outreach initiatives with small and medium-sized businesses in the Tri-State area, generating over $9.5M in revenue and surpassing the department’s $2.5M annual goal by 360%.- Collaborated with diverse stakeholders to enhance customer engagement and drive business growth.- Organized and facilitated workshops focused on boosting team collaboration and improving overall customer satisfaction.