A visual content production company based in Istanbul, specializing in creating impactful content for global players.

Strategy Consultant: Brand.ActivateContent Development: Cornetto - Unilever/OgilvySpecial Strategic Development: USAID - Rural Development ProjectBusiness & Communication Strategy: Naghmas ,Simple & Indus Scuba Producer: Horlicks(GSK) - Activation Case StudyExecutive Producer: Audionic TVC

10,000 sq ft massive floors equipped with all kinds of production facilities.Studio 100 is 5,750 sq ftStudio 70 is 4,250 sq ft.Select Productions: Coke Studio, Mah-e-Mir, The Sportsman, Ho Mann Jahaan, Jawani Phir Nahi Ani, Karachi se Lahore. Na Maloom Afraad, Actor in Law etc.

Paid hobby that pays for my visits to Maldives, Sri Lanka and Thailand

Agency on Record: Engro & UfoneSelect Brands: National Foods, Colgate Palmolive, GSK, Samsung, Zong, USAID, Cartoon Network etc.

Head of Strategy (10 months)Strategy Consultant ( 3 Years) - Karachi

Reporting directly to the CEO of this leading activation and business process outsourcing agency, I was responsible for bringing brands to life through tailored consumer experiences, delivering impactful messages at the right time and place. As a 360-degree strategist, I also managed the ‘new media’ communication arm, bridging the gap between technology and marketing. By leveraging the full interactive spectrum, I focused on building enduring consumer relationships, analyzing behavior, and… Show more Reporting directly to the CEO of this leading activation and business process outsourcing agency, I was responsible for bringing brands to life through tailored consumer experiences, delivering impactful messages at the right time and place. As a 360-degree strategist, I also managed the ‘new media’ communication arm, bridging the gap between technology and marketing. By leveraging the full interactive spectrum, I focused on building enduring consumer relationships, analyzing behavior, and optimizing how, where, and when audiences engaged with the digital world. Show less

Reporting to the Senior Director, I managed and coordinated programming for the European broadcasts of ARY Digital, QTv, and Oneworld/Musik. My responsibilities included overseeing projects through various stages of production, developing show positioning statements, screening pilots, and outlining marketing plans. I also collaborated with the Sales & Marketing team to support pitches to major European clients.As a member of the marketing communications team, I partnered with Sony… Show more Reporting to the Senior Director, I managed and coordinated programming for the European broadcasts of ARY Digital, QTv, and Oneworld/Musik. My responsibilities included overseeing projects through various stages of production, developing show positioning statements, screening pilots, and outlining marketing plans. I also collaborated with the Sales & Marketing team to support pitches to major European clients.As a member of the marketing communications team, I partnered with Sony Entertainment Asia for the successful launch of the South Asian bouquet on Sky Digital TV, branded as MAX MIX. Additionally, I played a key role in merging "The Musik" with "ARY Digital," enabling the launch of "OneWorld," the only free news channel from Pakistan, with a strong reception.I mastered the Electronic Programming Guide (EPG) systems for Sky Digital TV and Virgin Media, later training media traffic controllers in Dubai in collaboration with Essential Broadcast Solutions (EBS). I also worked with the finance department to develop an online system that reconciled sales contracts, streamlining commercial approvals and reducing turnaround time by 24 hours.As a producer, I led the creation of shows such as Eye on London (magazine), Get Set Draw (kids), Weekend Show (live), and several special live broadcasts from London. Show less

As a Strategic Planner, I was responsible for developing comprehensive 360-degree, multi-channel brand plans aimed at solving unique market challenges through non-traditional and innovative communication strategies. My role required deep consumer understanding and creative problem-solving to deliver impactful results. Key responsibilities included: - Conducting customized consumer research to uncover actionable insights - Crafting brand positioning and image statements -… Show more As a Strategic Planner, I was responsible for developing comprehensive 360-degree, multi-channel brand plans aimed at solving unique market challenges through non-traditional and innovative communication strategies. My role required deep consumer understanding and creative problem-solving to deliver impactful results. Key responsibilities included: - Conducting customized consumer research to uncover actionable insights - Crafting brand positioning and image statements - Performing detailed competitive analyses to inform strategyNotable clients included Ufone, Unilever (select brands), Pepsi, Cartoon Network (Launch Strategy), Shell (BTL Strategy), and Pakistan Tobacco Company (Rural Connect Program for JPGL, Benson & Hedges, Pall Mall, and Dunhill). Show less