As CEO at Burger Lab, led strategic planning and managed partnerships with Foodpanda and Uber Eats. Oversaw 900+ team across 35 locations in 10 cities, implementing short and long-term business strategies. Spearheaded department overhauls, enhancing productivity and fostering a culture of transparency. Achieved significant growth, expanding from a single outlet to 35 nationwide. Secured two consecutive Brand of the Year awards. Amid COVID-19 challenges, undertook specialized training with Facebook and Google, boosting app and e-commerce sales. Introduced core values, vision, and purpose, contributing to brand reputation and ongoing success.

As Marketing Manager, led the development and execution of impactful marketing strategies within the burger restaurant chain sector. Successfully increased brand visibility, engaged customers, and boosted sales. Specialized in digital marketing, advertising, and franchise support. Drove brand expansion and enhanced customer experiences through innovative initiatives.

As a sales professional, I have been responsible for selling commercial kitchen equipment to major restaurants in Pakistan, including Dominos and Nandos. I have also been successful in maintaining strong relationships with global suppliers such as Middleby Marshall, Rationale, and Berjaya. Additionally, I have designed commercial kitchens for various restaurants, ensuring optimal functionality and efficiency.

As the driving force behind the brand and digital activation of 'Dip Sip Click', I successfully promoted Lipton Pakistan's digital campaign with a clear communication message of 'Clear Your Mind'. This resulted in increased brand recall among our target audience.To maximize our impact, I utilized a combination of online and offline channels, including social media, within our allocated budget over a 31-day activity calendar period. Through effective budget management and strategic planning, I was able to achieve our goals and drive engagement with our audience.

As a marketing professional, I played a pivotal role in the successful creation of a TV commercial for PSO's lubricants. Prior to the campaign, I conducted extensive market research to gain a deeper understanding of the target audience's needs and preferences. This allowed me to develop a campaign that resonated with our audience and effectively communicated the benefits of PSO's lubricants.