Major responsibilities include managing the Marketing & Design departments. Key tasks are: Overseeing Marketing Plans & Executions for different brands on board, Overseeing the Design Department in making sure that all designs and communicationmaterial created for Clients are in line with the Brand’s guidelines and aesthetics. Team Synchronization and Deadline Management are also a critical part of my daily routine here. Other tasks include: Professional & Product Photography, Video Editing, Motion Graphics, Kinetic Typography, Designing Content for Social Media & Print, Packaging & Labelling, Website Design & Development, Content Generation, Relationship Development & Vendor Management. Social Media Marketing for Facebook, Instagram & Google Ads, Budgeting and Monthly Reporting.

Major responsibilities included the management of the CPL Team, which had the main goal of Mass Marketing & Generating Leads for Zameen.com’s Partner Projects like Square One, Springs Apartments & Homes, Sheranwala Heights, Icon Valley etc. Tasks included: Adhering to the Marketing Budget and Developing Marketing Plans with detailed bi-annual Marketing Strategies. Media Buying in the form of TVCs & OOH. On-Site Branding of the physical place along with Vendor Relationship Development. Setting up & Communicating guidelines for these Partner Projects resultantly liaising with the Design Department at Zameen to develop communication material for the brand in the form of Hard Copy/Print Ready materials and in the form of visual design for Social Media & Online presence. Eventually it boiled down to gauging the response & effectiveness of our Marketing efforts. Marketing tools extensively used here were OOH, ATL & BTL Marketing, Social Media Marketing, Airwave Campaigns, Expos & Events, Partnerships & Barters etc.

I was Brand Manager for Tippitoes (kids apparel) during this tenure. Major responsibilities were Marketing, Branding, Partnership Building & Nurturing this startup towards growth and maturity. Tasks Included: Creating Brand Guidelines for the start-up. Developing the Official Logo for the brand. Marketing Plans and Budgets for the entire year. Developing Marketing Strategies in line with the target audience, important milestones like store launches etc. and the company performance. Outlet interior designing and Visual Merchandising. Design, Development & Printing of creative and efficient packaging designs for the product lines. Designing artworks for the clothing line (Bodysuits, Rompers, Mittens, Beanies etc.) Product Development. Advertising and PR activities. Coordinating Photoshoots and Story-board developments for each product. Catalogue Development. Giveaways development. Social Media Management, Advertising and Monthly Reporting.

Identifying and implementing marketing strategies as set by Manager Marketing and the CEO to achieve company’s objectives. Coming up with advertising and promotional strategies, and upcoming events as planned. Assisting in creating and maintaining budgets and invoices for the year on the Porsche Marketing Management System. Designing and implementing marketing events/ test drives. Gauging the required Sales Literature and other materials and then ordering it through Porsche Retail Outlet Store. Assisting in creating, designing and ordering advertising and promotional strategies/programs and materials that specifically generate demand for our products through TAMRA and Porsche Marketing Management System (PMMS). Maintaining and update “Customer @Porsche.”Analyzing relevant market research such as customer’s behavior, competitor’s data, international trends etc. for product growth and development. Liaising and coordinating for photo shoots, interviews, press releases, announcements and PR activities, videos and documentaries etc. Receiving, maintaining and updating marketing related Porsche inventory and its records. Creating and bringing up to date the content of all website, social media and internet related documents, images and news. Undergoing and completing all required online and offline trainings as conducted by Porsche. Preparing all necessary departmental reports. Designing and assisting indoor and outdoor Branding. Establishing andmaintaining sustainable relationships with all other departments within Porsche Centre by planning and supporting activities in conjunction with colleagues. Performing all necessary internal and external tasks and activities required for the preparation and execution of marketing events/programs specially Porsche Kids Driving School (PKDS).

Assisting the Marketing Manager with research and coordination to improve EFU’s marketing efforts for tapping into new customers and building a strong relationship with the existing ones. Implementing strategies to improve Marketing and Sales through the use of Social Media and OOH advertising. Developing content and design for monthly newsletters. Planning and budgeting for quarterly Marketing Spends and measuring KPIs against previous quarter targets.