Ksenia Khmelevskaya Email & Phone Number

Leading 1inch Wallet product with my primary mission to build a powerful, user-friendly and secure entrypoint to 1inch product ecosystem and help people be confident users of DeFi.I manage product strategy and the entire product lifecycle, from idea discovery to initial concept to the launch and ongoing product iterations.• Collaborating with a broad set of cross-functional teams to ensure successful development and shipment of initiatives, build seamless 1inch ecosystem and improve cross-product conversions.• Built out product analytics and established data-driven development process from scratch, enabling product team to measure impact of launched initiatives and inform decisions.• Developing new and improving the existing DeFi & web3 solutions: swaps, cross-chain, security and scam protection, market discovery, blockchain transactions parsing and others.• Conducted 5 different user researches (on cross-chain, wallets usage, read-only mode and others) to test hypotheses and identify opportunities for new solutions that improve engagement and retention.

We help startups become truly data-driven, unlock the transformative power of product data that drives success for every stage of the growth funnel (Acquisition, Activation, Retention, Revenue, and Referral). All of that by deep focus on the core product value, business processes and goals.Our niches and expertise include but aren’t limited to: AI, FinTech, B2B SaaS, Consumer technology and others. More info about us: https://datamatterz.io/Our expertise:- Mapping of key metrics and their relations- Setting up analytics- Designing experiments- Measure product iterations- Establishing data-driven strategies

Tallinn, Ee

• Led the development of crypto wallet from scratch to the launch of MVP as B2B2C model. Defined GTM strategy, managed cross-functional team and stakeholders.• Designed and delivered functionality for operating fiat in the wallet: bank accounts and SEPA transfers for deposits and withdrawals.• Set up agile product processes in the team. Formed from scratch product roadmap, cleared and structured product backlog, decreased its size by 2x.• Developed solution for fast and seamless crypto payments from CP wallet via our crypto processing solution to merchants’ accounts - a key differentiator of the wallet product.• Drove improvement of the core functionality of the wallet, which resulted in decreasing errors rate and user friction of these flows.

Berlin, De

• Designed and launched initiatives and solutions that helped improve transfers experience and strengthen product on the market. Worked with cutting-edge money transfers technologies on European market - SEPA, standing orders, direct debits.• Launched cash top ups via biggest European retailers based on integration with Viacash, which resulted in creating new revenue stream from payments domain and increased overall top up volumes by 5%.• In collaboration with Crypto team, led the development of a new crypto investment product, which grew to 200K MAU in the first 2 months, increased turnover of crypto operations for 7% and user adoption of crypto by 10%.• Worked on increasing usage of transfers via phone number. Conducted A/B tests of different promo offers for phone transfers usage, made user research to identify the reason of low adoption, drove launch of educational articles in blog, marketing in social networks, and improved UX.

Product: Klianto - SaaS-based contact management platform for SMBWorking closely with CPO and the product team, I led the transformation of the initial on-premise solution to a SaaS version and its further development. As a result, the product was built from scratch to the MVP, which was successfully launched on the market and got its first paying customers.What I did:• Managed product roadmap and drove end-to-end delivery of new features• Defined product requirements, user stories, backlog and organised the development process• Worked closely with team of engineers to find best possible technical solutions• Drove user research initiatives such as usability testing and user interviews to improve experience and value of product for users• Implemented product analytics process to measure product success from scratch

As a System Analyst my day-to-day responsibilities were:- Communicating with customer in terms of gathering their needs and requests - Gathering, analysing and documenting functional and non-functional requirements for software- Creating and managing user stories throughout releases- Building data structure of systems - Liaising with designers, developers and QA teams to work out the best interface and technical solutions - Writing instructions and guides for end users - Functional, API and acceptance testing- UX activities: creating user flows, information architecture, low-fidelity interface wireframesProjects I worked on:Project 1: SaaS-based DAM systemProject 2: Professional examination portalProject 3: Portal for suppliers and purchase department of a large retailerProject 4: Company's internal corporate portal

Exchange Program, Software Engineering

Bachelor'S Degree, Business Informatics